You might have a new idea for a startup business. You might be an established company looking to manufacture its own goods to see greater profit margins. Quite frankly, the source of your inspiration isn’t overly important. The crucial factor is that the product you create is engineered for success. Otherwise, the whole venture will be nothing more than a waste of time, effort, and money.
As far as the specific product concept is concerned, it’s all down to you. However, there are a number of elements that can help you along your journey. Consider the points at every stage, and you should have a far better shot at giving your product a chance of success.
What are you waiting for? Let’s get to work.
The Product USP
No matter what your product is, it has to have a USP. Without it, why would customers buy it compared to existing items on the market? In some cases, your innovation may offer something completely new to the market. Alternatively, it may be an accessory aimed at improving an existing product. After all, we’ve all bought phone accessories and other items aimed to make life a little easier.
Even if your product isn’t something completely new, it can still have a USP. In truth, the unique features will probably fall into one of two categories. Firstly, it could serve its purpose in a more effective manner. Alternatively, it could offer a cheaper solution. If it doesn’t do at least one of those things, it’s never going to overtake what’s already on the market.
The Intended Audience
As well as knowing what makes the product special, you need to know who it is aimed at. Unless it’s an essential product such as soap, it’s unlikely that you’ll appeal to everyone. Therefore, ensuring that you do attract the right people is key.
There’s nothing quite as exciting as having your eureka moment for a new product idea. Having said that, your vision is unlikely to be perfect, which is why you need to complete that planning. Conducting market research to find your niche audience is undeniably a key element of this.
Understanding who the product is aimed at will allow you to complete any tweaks or adjustments to perfect your vision before release. With this in mind, you may also want to consider running a test session to before sending prototypes to production.
The Finishing Touches
First and foremost, your product needs to work. From the consumer’s perspective, though, the appearances are probably just as important as the function. As a business owner, it’s imperative that you appreciate the influence that those factors can have. As you are manufacturing the product yourself, you need to ensure that you have the right equipment to produce stunning results.
Powder coating can offer a far better solution than traditional wet paints, which is why you should invest in the best oven for those finishes. View it at reliantfinishingsystems.com/powder-coating-equipment/electric-powder-coating-ovens/ for more details.
Likewise, you need to ensure that your employees assemble products in the right fashion too. Finally, ensuring that the products are packaged and delivered via the best methods is pivotal. Ultimately, if the product doesn’t reach your customer in the very best condition, you’ve failed them. Sadly, that will result in a blow to your profits.
Creating a quality product is one thing, but building a commercial product is another altogether. In truth, the latter challenge is the one that you should be focused on. Because if you fail to hit the mark with this task, the former is rendered redundant.
The fact that you’ve already established a firm grasp on your audience should help your marketing greatly. The most important thing is that you present the selling points in a productive manner. Viral video marketing efforts will ensure that the information is easily digested. Moreover, it’s a great way to get the message out to the masses in a cost-effective manner.
Without marketability, you don’t have a product. Instead, you’ll be left with little more than a bag of ideas and the concept for something that has the potential to be great. Ultimately, though, it will be destined to fail.Image source: Vimeo
The process of designing and manufacturing a new product can be very costly. Furthermore, it’s likely to be a project that you’ve pumped a lot of time and energy into too. Therefore, you shouldn’t only look for immediate returns. Sustainable profits are the target. If you are ever going to achieve them, you must ensure that nobody else will ride on your coattails.
You already protect your business with physical and digital security. Missing out on intellectual protection would be a huge error, and it could cost you dearly. Find out more about patenting your ideas at uspto.gov/patents-getting-started/general-information-concerning-patents. Seriously, the last thing you want is to see somebody else steal your ideas.
Aside from protecting your long-term ability to cash in, it will remove a great sense of fear. In turn, this should allow you to place far greater focus on actively driving the business on. Not only with the product itself, but with external issues too.
This final point isn’t always applicable. After all, some products serve their purpose perfectly just as they are. However, if you are working with anything mechanical, technical, or electrical, there’s a good chance you could improve it further.
Whether it’s creating an updated version in a couple of years or producing an accessory in a few months doesn’t matter. Those opportunities for additional revenue further down the line should not be ignored. Use Apple as your inspiration to see how effective brand loyalty can be. By maintaining the enthusiasm and excitement with new additions, you’ll be set for even greater long-term success.
As an entrepreneur, it’s always important to keep one eye on the future. Even if those future projects don’t manifest themselves straight away, planning ahead is key to your growth and expansion. And if that doesn’t register on your agenda for the future, you might as well leave your current product on the drawing table too.
Founder Dinis Guarda
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