It’s difficult to develop a successful website that reaches a large audience. In fact, it’s much easier to make mistakes that can totally derail your success. The result will be wasted time and money.
Don’t be the person that stuffs up the important details. Here are the main mistakes to steer clear of.
- They Pick The Wrong Host
Imagine you upload a blog post that goes viral and is shared so many time that your site traffic skyrockets. Then just when you’re hitting the big time your website crashes because your host can’t handle the traffic fluctuations. This could be one of the most frustrating events possible. That’s why it’s crucial to select a good host.
To help with your decision you should thoroughly reach a range of different options. You could get started by reading some.
- They Get Spammy
Remember, your site visitors are your fans and potential customers. You don’t want to annoy them so much that they never return. While collecting email addresses is a good way to stay in touch with followers, you don’t want to use this as a opportunity to spam them. Sending out an email every day to everyone on your list is a bad idea. You’re better to focus on more infrequent intervals, such as weekly, fortnightly, or monthly.
- They Don’t Bother Learning SEO
The main way that people will find your site is by using search engines. Some people neglect SEO and their site gets buried so far down on Google that no one ever sees it. Don’t be that person. Study up on different SEO principles, write or buy some targeted content, and aim for the front page.
- They Make A Site That Looks Like It Belongs In The 90’s
Let’s face it, looks matter a lot. If your site looks years (or worse yet decades) out of date, then people will instantly be put off. It just gives an unprofessional feeling. If you’re not tech savvy enough to develop a modern-looking site, then don’t worry. You can find an inexpensive designer to do it for you. The beauty of the internet is that you have access to professionals all over the world and many charge very affordable rates.
- They Neglect Social Media
It’s 2018, and social media is kind of a big deal. When you see rooms of people glued to their smartphones, chances are most of them are on Facebook or a similar site. That’s why it’s important to focus on social media marketing. After search engines, it’s social media that will bring people to your site.
Make sure you hold accounts for the main sites (Facebook, Twitter, LinkedIn and so on). Also, keep in mind that we’re not talking about personal accounts. These should be business accounts held under your site name.
Good luck with your website success. Just make sure you don’t make any of these crucial mistakes. You don’t want to be that person that ruins their success because they took too many shortcuts.
Founder Dinis Guarda
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