Joe LoGalbo is the founder of Live Anabolic, the company behind the men’s health supplement TestoGreens MAX. In 2016, he launched the business after watching his father struggle with low energy, weight gain, and declining strength as he aged. Determined to create solutions for men in their forties and beyond, LoGalbo set out to build products and a philosophy that would help older men regain their vitality.
LoGalbo’s approach has always been about more than supplements. He coined the phrase “Living Anabolic” to describe a way of life centred on growth, energy, and resilience. For him, it means refusing to settle for decline, staying sharp in mind and body, and striving to improve each year.
His focus on men over 40 filled a gap in the wellness industry. While most health products target younger men or women, LoGalbo dedicated his work to an often-overlooked group. His leadership has shaped Live Anabolic into a trusted name, praised by customers for results that include better energy, sharper focus, and stronger relationships.
The company’s credibility is strengthened by medical oversight, including the involvement of Dr Andreas Boettcher, who reviews and promotes the TestoGreens MAX formula.
“No man left behind” is LoGalbo’s guiding principle. His mission is to build men up, not tear them down, and to ensure that every man has the chance to thrive in the second half of life.
Q&A with Joe LoGalbo
Q: Joe, let’s start at the beginning. What inspired you to create Live Anabolic?
A: It began with my dad. I saw him losing energy and confidence as he got older. He wanted to feel strong again, but there weren’t many options made for men like him. In 2016, I decided to build something that could help men like my dad. That decision became Live Anabolic.
Q: What was missing in the market that you wanted to fix?
A: The industry was focused on younger men and women. Men over 40 were ignored. Yet this is the stage when men really need support—testosterone drops, energy falls, and weight creeps up. I saw a huge gap, and I wanted to fill it with products made for them.
Q: You often use the phrase “Living Anabolic.” What does that mean to you?
A: To most people, anabolic means building muscle. To me, it means building a better life. It’s about staying in a state of growth as a man. Not just physically, but mentally and emotionally too. It’s about not giving in to ageing, not settling for average, and committing to keep improving.
Q: How did this philosophy shape the company?
A: It guided everything. Our supplements were designed to match that vision. But it’s not just about the product. It’s about telling men they still have more to achieve. I wanted Live Anabolic to be a brand that built men up in body, mind, and spirit.
Q: What role has trust played in your business?
A: Trust is the foundation. We treat our customers with the respect and integrity we’d want for ourselves. Part of that is being transparent about how we create products. We also have Dr Andreas Boettcher on our board, which gives our customers confidence that the formulas, including TestoGreens MAX, are backed by medical oversight.
Q: You’ve spoken before about “No man left behind.” Can you expand on that?
A: Society often tells older men they’ve had their turn, that it’s time to slow down. I reject that. “No man left behind” means every man deserves the chance to live with strength and purpose, no matter his age. We’re here to build each other up.
Q: What kind of feedback have you received from men using your products?
A: The stories are powerful. One man told us he finally lost the stubborn fat he’d been fighting for years. Another said he had more focus at work and more patience at home. Some tell us their relationships have improved because they feel more energised. These stories are proof that we’re making a difference.
Q: What do you see as the biggest challenge in men’s health today?
A: Denial. Too many men think low energy or weight gain is just normal aging. They ignore it. They skip doctor visits. But these issues build up. Men need to take back control with better nutrition, exercise, and a strong mindset.
Q: And where do you see Live Anabolic in the future?
A: For me, it’s about continuing to grow alongside the men we serve. Every year we recommit to improving ourselves and our products. Our mission is to help men live stronger, longer, and more confidently in the second half of life.
