For centuries, companies have been marketing their business in weird and wonderful ways, but, with the New Year approaching, what is the best way to draw in, and retain a solid customer base through strategic marketing?
Here, with Lookers, who sell a range vehicles such as the Ford Transit Custom, we examine the best ways to market your business…
Using leaflets is a particularly cost-efficient and wholly effective way of advertising, especially for new business start-ups. Leaflet distribution, according to research, is a much more memorable form of advertising, with nine out of 10 people remembering door-drop mail they’ve received. This form of marketing can send your customers the message you’re intending to get across from as little as 5p per household. It also enables you to get customers engaging with your business.
By keeping your design simple, including your business’s name, logo, telephone number, email address and the service(s) you are offering, potential customers or clients are more likely to keep a hold of your leaflet, thus meaning they’ll always have a hard copy on hand.
If you are looking to properly capture your readers attention, consider including a coupon or discount code so they are tempted to use your product or service.
Outdoor banners can be a fantastic way of promoting a new business, or new event. Doing so can help direct the attention of passers-by to your business in a relatively cheap manner. Research has found that the majority of a local business’s regular customers live within a five-mile radius of where you are based, so your banner could possibly be viewed by a single customer 60 times in a week.
Although paid campaigns often drive heavier results, social media, which is totally free, can impact your business’ success in exactly the same fashion. In January 2018, the UK had 44 million active social media users, representing 66% of the population. Of course, not all users will be potential customers or clients, but that is a phenomenal outreach for a free service. This is why a company, no matter what the size, should fully utilise this tool.
We are all accustomed to cars or vans travelling the roads of Britain covered in sign-writing. This is because it can turn your transform into an all-year-round marketing machine. Even if you’re parked up, members of the public can still engage with your brand. It doesn’t matter how big the company is either, as all sizes can benefit from this, although for smaller businesses this would be a relatively cheap way to get their brand or product noticed every day.
According to the Outdoor Advertising Association, using a vehicle wrap is the cheapest cost-per-impressions of any main form of advertising. Naturally, a television advert is most expensive, with costs of close to £40 per thousand impressions during primetime. Radio is cheaper but can still cost in the region of £10 per thousand impressions for a 30 second slot. Vehicle wrap, however, can cost as little as 30p per thousand impressions and has a much longer shelf life.
The general success of your business can often hinge on your ability to market its service or product — if people don’t know about what you, you will struggle to turn a profit. There is a vast range of methods you can choose to help advertise, however, sticking with one which is in-fitting with your budget is equally as important.
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