Four Tools to Take Your Website to the Next Level

Whether you are building a website to showcase your art, photos, writing, or to promote your career or business, it is no use to you if people don’t see it. A website is the central switchboard for everything you do online. The goal is to direct anyone and everyone to your website, hoping that they will engage with your products and services. Luckily, you don’t need to play the guessing game to figure out how to attract people to your site. There are clear things you can do to promote your website and get more eyes on what you are doing.

Fast, Secure Hosting

Do you know how to build a website using WordPress? Even if you do, you might not know all the tricks that a secure, fast, managed WP hosting account will put into play to make your website – well, to make it work better, honestly. Many businesses use “economy” hosting services, but the user experience on the website suffers. For one thing, pages and images can load slowly. Who has the patience for that? It’s just as easy to hit the back button and find a competitor whose website loads much more quickly. The truth is that you will get a lot more interactions with your site if it is pleasurable to use; more people will remember what you do if it is packaged neatly online. Whatever you are promoting on your website matters enough to invest money in a great website. Work with the professionals and you can build the perfect platform.

Utilize SEO

Search engine optimization (SEO) is the method of using specific keywords, hyperlinks, topics, metadata, and more to land pages high up on Google. Any website you build should be optimized for search engines like Google and Bing if you want to be successful. While your website content should be loaded up with keywords that are unique, they should also sum up what you or your business does.

You can also use blogs, press releases, and other articles to inject keywords, hyperlinks, and metadata into your site—working to land it higher on search engines. You could hire someone full-time as an SEO copywriter, but a lot of people like to outsource their SEO to avoid hiring an employee. Whether you hire someone to do the job or learn how to do it yourself, SEO is imperative to modern success on the internet.

Cultivate a Social Media Presence

Next, you should be cultivating a cohesive social media presence to bring people back to your website. You should be posting links to the main site as well as any blog content you have up. You can also use the keywords inserted into your content to create hashtags. If you are creating a brand, there should be a focus on its identity and how to stay consistent with the branding on Facebook, Instagram, and Twitter.

Once again, social media is the type of tool that needs to be utilized frequently. If you aren’t posting multiple times a day, you aren’t getting as many eyeballs on your website or people engaging with what you have to offer. If you are a business working in technology, the Internet of Things, or something like an application, hiring someone to handle your social media needs is an integral part of growth in the modern world.

Guest Blogging/Outreach

Depending on what you do and the focus of your website, approaching big bloggers to do a guest post will bring in some of their traffic. You will likely have to pay them, but for some bloggers simply being on your site will boost traffic and get people interested in what you are doing. If your goals align, you can work together to create engaging, informative, and interesting content that is easy to read.

Even if you don’t have them write something for your blog and instead pay for promotion through blogger outreach, you will be able to work together for the benefit of everyone involved. When it comes to website building, SEO, social media, and the rest of the internet, combining message and technical promotion is key to creating a successful website.

When you’re trying to build a website that gets a lot of traffic and engagement, starting is never easy. But if you have an idea of what you have to do and what you should do to get more eyes on your website and people engaging with what you are doing, you will be able to stick with the plan and grow a website.

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