Modash

Estonian influencer marketing software that indexes public creator profiles on Instagram, TikTok and YouTube and lets brands find, manage, track and pay creators.

  • Discovery, analytics and verification
  • Tallinn, Estonia
  • Founded 2018
  • Independent

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What Modash does

Modash builds a searchable index of public Instagram, TikTok and YouTube accounts above 1,000 followers, so brands can find creators without the creators signing up. Around that search it offers a creator CRM, email sync, automatic tracking of posted content, worldwide creator payments and a two-way Shopify link for discount codes and sales. Developers can use its discovery and AI search data through APIs.

ForBrandsSmall businessesAgencies

Products

  • DiscoverCreator search and vetting with audience analytics across Instagram, TikTok and YouTube.
  • TrackCollects creators' posts and measures performance without creator sign-up.
  • PayPays creators worldwide.
  • Shopify integrationTwo-way sync of discount codes, orders and revenue.
  • Modash APIDiscovery, Raw and AI Search APIs for developers.

How it uses AI

  • AI search that finds creators from a plain-language description.
  • Modash MCP connector for AI assistants such as Claude, ChatGPT and Cursor.

Milestones

  1. Founded in Tallinn.
  2. Raised a US$2M seed round led by Change Ventures.
  3. Raised a US$12M Series A led by henQ.
  4. Acquired Promoty.

Sources

  1. Modash homepage (opens in a new tab), Modash
  2. Careers (opens in a new tab), Modash
  3. Modash is flipping the influencer marketing script by connecting brands with the long tail of creators (opens in a new tab), TechCrunch, 30 Oct 2024
  4. Tallinn-based Modash raises EUR 11M (opens in a new tab), Invest in Estonia, Oct 2024
  5. Modash raises $2M (opens in a new tab), Modash, 23 Nov 2022
  6. Modash acquires Promoty (opens in a new tab), Modash, 21 Jan 2025
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