NBC Sports Taps Comcast Technology Solutions for Seamless Olympic Coverage

NBC Sports has announced a significant partnership with Comcast Technology Solutions (CTS) to power its production of the Milan Cortina 2026 Olympic and Paralympic Winter Games. This collaboration aims to deliver an expansive and high-quality viewing experience for audiences across the United States, ensuring seamless access to every event and key moment.

Key Takeaways

• NBC Sports will leverage CTS’ Comcast Sports360 platform for multiscreen video management and delivery.
• The technology will manage on-demand content, metadata, and video publishing across various devices, websites, and apps.
• This partnership builds on a decade-long relationship between NBC Sports and CTS, supporting major international sports events.

Enhancing Fan Experience

Comcast Technology Solutions will provide NBC Sports with the necessary tools to route the excitement from Italy directly to viewers. This includes enabling engaging fan experiences through Olympic video highlights and comprehensive event coverage. The goal is to ensure that audiences can follow their favorite events and athletes with unparalleled ease and quality, regardless of the platform they choose.

A Robust Production Backbone

Darryl Jefferson, senior vice president of engineering and technology at NBC Sports and Olympics, highlighted the scale of the upcoming production. "The Milan Cortina Winter Olympics will be one of the most expansive productions in our history, with viewers expecting seamless access to every event and key moment across the screens of their choice," Jefferson stated. He added that Comcast Sports360 is crucial for delivering the "speed, quality, and reliability that Olympic coverage demands, supporting seamless, multi-format delivery across a wide range of platforms."

Long-Standing Collaboration

This partnership is not new, as Comcast Technology Solutions has been a trusted partner for NBC Sports for over a decade. They have previously supported NBC Sports’ production efforts for past Olympic Games and other significant international sporting events. Bart Spriester, senior vice president and general manager of streaming, broadcast, and advertising for Comcast Technology Solutions, expressed pride in continuing this relationship. "We are proud to provide NBC Sports with the back-end video management capabilities needed to support their massive viewing audience, supported by Comcast Sports360 to enhance fan engagement with precision and efficiency at scale," Spriester commented.

Milan Cortina 2026 Programming

NBCUniversal’s coverage plan for the 2026 Winter Games is set to mirror its successful approach to the Paris Olympics. This includes live daytime broadcasts on NBC, full streaming of all events on Peacock, an enhanced primetime show titled "Primetime in Milan," and extensive coverage across multiple cable and digital platforms. The Opening Ceremony is scheduled for Friday, February 6, live and in primetime on NBC and Peacock. NBCUniversal holds the U.S. media rights for all Olympic Games through 2036.

Sources

• NBC Sports Taps Comcast Technology Solutions for Production of Olympics, TVTechnology.
• NBC SPORTS SELECTS COMCAST TECHNOLOGY SOLUTIONS FOR ITS PRODUCTION OF MILAN CORTINA 2026 OLYMPIC AND
  PARALYMPIC WINTER GAMES, Yahoo Finance.

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