Business intelligence can be defined as a technology-driven process that allows to analysis data in order to present tools and resources to directors, managers and others so they are able to make the best business decisions. Technology, in this particular case, helps those behind the company to make the right decision at the right time. This means from basic ones the likes of positioning of a product or elaborating a pricing strategy to more strategic decisions such as the priorities and goals of the company to achieve.
Nonetheless, Business Intelligence is a useful tool in our increasingly complex world. It enables the gathering of external data from the market and connect it with the company’s own internal data, and so the company can have access to a whole range of resources, both external and from inside, take a look at the company’s environment and then make the right choices. For that reason, business intelligence is also considered as a tool to empower organizations to benefit from insights from new markets, to evaluate demands and suitability of products and services towards different market segments.
But in Business Intelligence (BI) as in any other business, the person behind the idea, the organization is almost everything. These are the entrepreneurs, dedicated businessman that put at stake not only their capital, but reputation and careers.
Let’s take a look at some of the best entrepreneurs and their companies working with Business Intelligence according to a recent list assembled by onalytica:
Wayne Eckerson from The Eckerson Group
The Eckerson Group is basically a research and consulting firm focused on serving the needs of BI and analytic leaders in Fortune 2000 organizations worldwide. Eckerson Group consists of three lines of business, which work synergistically to provide complete support for BI and analytic leaders who want to succeed in with business intelligence, data governance, advanced analytics, data warehousing, performance management, and big data.
Wayne Eckerson is an internationally recognized thought leader in the business intelligence and analytics field. He is a sought-after consultant and noted speaker who thinks critically, writes clearly and presents persuasively about complex topics. Eckerson has conducted many groundbreaking research studies, chaired numerous conferences, and written two widely read books: “The Secrets of Analytical Leaders: Insights from Information Insiders.”(2012) and “Performance Dashboards: Measuring, Monitoring, and Managing Your Business” (2005/2010).
Dinis Guarda from Lifesdna
Dinis Guarda is the CEO of Lifesdna, a blockchain, AI powered search engine operating system and marketplace for healthcare, wellbeing and lifestyle information. Lifesdna thus aims to become All connected with a secure, decentralized marketplace and community for users, scientist, researchers’ industry players and global influencers. Few characteristics : exclusive reward token for researchers, influencers; community marketplace ; B2B2C community ( industry marketplace) and everything through a trusted PaaS (Platform as a Service).
The company is led by an experienced team of blockchain, AI, big data, business and health experts, partnering with leading universities, clinics and health organizations. Dinis Guarda, co-founder and CEO of lifesdna, has created several companies, consulted for Fortune 500 companies, lectured at Groupe INSEEC/Monaco University, and Copenhagen Business School, among others, and advised governments and regulators across the world. He has two upcoming books “Blockchain, AI and Crypto Economics – The Next Tsunami” and “Tokenomics and ICOs – How to be good at the new digital world of finance/Crypto.”
Christian Buckley from CollabTalk
CollabTalk was launched as a community initiative in January 2012 as a way to bring together experts and influencers to discuss various collaboration topics and differing perspectives, sharing the results through content, videos, and the CollabTalk TweetJam. The company formed as an independent research and technical marketing services company, building off of the success and reputation of the community brand.
In other words, the company provides fractional CMO services, product and marketing evaluation and strategy, content development and demand-generation guidance, working primarily within the Microsoft ecosystem.
CollabTalk is lead by Founder & CEO Christian Buckley, an award-winning and globally-recognized author, technology evangelist, and 7-time Microsoft MVP. Prior to CollabTalk, Christian served as Chief Marketing Officer of a SharePoint ISV, and in the role of Chief Evangelist he was instrumental in the acquisitions of two other leading ISVs.
Sean Ellis from Growth Hacker
Growth Hacker is a company that was founded by Sean Ellis. The main goal of this company is helping other companies to accelerate their growth, and for that they have a roadmap of 3 main objectives. The first one is that it tracks customers value, that is to say that , sustainable growth is a function of understanding, measuring and improving the value that your company delivers to customers.
The second objective is that is uncover opportunities. Once you understand the customer values, you can begin identifying the biggest opportunities across the customer journey.
The third objective is that customer value extends across departments in an organization, and teams should work cross-functionally to make the biggest impact.
Sean Ellis, founder and CEO of GrowthHackers, is a leading authority on growth hacking. He coined the term “Growth Hacking” to describe the sustainable growth approach used by hyper-growth companies like Facebook, Airbnb and Amazon.
Tom Urtis from Atlas
Tom Urtis is part of Atlas programing management a company that has 2 main goals. The first one is that it as a consulting aspect. That means that it’s a business solutions consultancy specializing in Microsoft Office, particularly Excel. Atlas designs, develops, programs, installs and supports customized, automated programs to save our clients time and money, and minimize errors. Atlas’ projects range from monthly financial reporting programs for small businesses to large-scale income, expense, and analysis reports for multinational corporations.
The second part is the training and testing. It combining a prodigious professional knowledge and an easygoing teaching style. “Tom has trained hundreds of individuals, large groups, seasoned professionals and nervous beginners on Excel. Students of Tom’s seminars leave with a measurably greater understanding of and efficiency at Excel to increase their company’s bottom line”.
Atlas founder and CEO Tom Urtis is a Microsoft Office developer and programmer with 30 years of business management experience. Tom has earned an outstanding reputation for his customer service, industry knowledge and ability to work with a diverse, international clientele. Microsoft has recognized Tom with the Most Valuable Professional award every year since 2008.
Marc R Gagné from Gagne Legal
Gagne Legal is a data governance consultancy and advocacy service. They ensure that the data processing is undertaken securely inside a corporate structure and in with the right data protection regulations They provides different services and training on cyber security, data governance and regulatory compliance, court and tribunal advocacy services, and training on provincial and municipal freedom of information law.
Marc-Roger Gagné is a prolific Privacy and Data Governance Advocate who resides in Ottawa, Canada. Throughout the span of nearly two decades, Marc-Roger has been dedicated to providing top-notch policy advice for government and corporate clients alike. He is a member of the Board of Directors of the Privacy and Access Council of Canada since 2010 and a Member of the International Association of Privacy Professionals (817631)
These are just a few names of a growing industry. Business intelligence is reshaping the business landscape and with outstanding ideas and top-end technology such blockchain and Big Data, they are also redefining the entrepreneurship future.
Founder Dinis Guarda
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