Transitioning from the military to civilian life can be a significant challenge for veterans. With the feeling of limited options after years of such a specialized career path, many veterans opt to start a small business.
Fortunately, there are various resources to help veterans transition into civilian life, such as va approved condos for housing and small business training and grant options. In a society driven by corporate social responsibility, many investors choose veteran-owned businesses when making investments. Here are five examples of veterans who have spun their small business dreams into gold.
Grunt Style is a veteran Cinderella story of how one man turned $1200 into $100 million over the course of three years. Grunt Style is a lifestyle brand founded by former Army Drill Sergeant Daniel Alarik, which started by selling t-shirts and now promotes a wide range of offerings from boot camp-style fitness to beer festivals.
Ever authentic to his audience, Alarik used his leadership skills and grit learned from the military to forge a brand message that attracted thousands of patriotic souls in the USA. His consistency and transparency have paid off, and despite many setbacks, Grunt Style is here to stay.
Carlina Williams left the military with a disability that prevented her from standing for extended periods, which made finding a job extremely difficult. Her passion for holistic health led to the eventual launch of Juice Hero, which is now Communion Juice. Williams offered blends of herbal teas and natural ingredients to create healthy blends of supplements and meal alternatives.
Williams’ goal is to expand and offer franchising opportunities and partnerships to fellow veterans who are down on their luck. As the motto at Communion Juice goes, “If life gives you lemons, squeeze them!”
Nick Taranto of the US Marine Corps launched Plated in 2012. This innovative service inspired numerous meal preparation services in the years following and has hundreds of workers in its employ. Plated provides subscribers with all the ingredients and instructions they need to create chef-inspired meals at home, boosting health and cooking ability in the process.
After launching his business on Shark Tank, Taranto faced numerous ups and downs. In mid-2017, he was finally able to sell Plated to Albertson Companies for a tidy sum of $300 million.
Nothing is more inspiring than a story about a startup for veterans, by veterans. LifeFlip Media was started by Eric Mitchell, a former Marine. This public relations firm is dedicated to helping veterans get their story out there to the right people, at the right time, in the right way.
Mitchell uses his success as an entrepreneur and his experience as a veteran to help aspiring veteran-owned businesses craft a narrative that will help them become successful entrepreneurs. LifeFlip Media provides the coaching and the connections to give veteran entrepreneurs a voice. LifeFlip has been growing exponentially in recent years, and there is no end in sight.
Veterans transitioning to civilian life can find comfort in the success stories of these incredible entrepreneurs. By using the resources available, dreams of small business ownership can become a reality.
Founder Dinis Guarda
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