Establishing your brand’s authority plays a crucial role when you’re growing your business. It will help you attract qualified leads, connect with influencers in your niche, and maximize the success of your marketing campaigns. Most importantly, it will impact your bottom line through increased conversions or sales.
Remember that for your audience to transact with you, they would require a reasonable degree of trust in a company. If they aren’t convinced that your brand is worthy of their hard-earned cash, they’ll most likely leave your website without buying a single thing from you.
That’s why brand building should be one of your top priorities; it doesn’t matter if you’re an affiliate marketer, online retailer, or a B2B company, you need to establish your brand. In this post, we will cover some of the best brand-building tactics that every online business can use. They might not propel your brand’s authority to the top overnight, but the strategies will definitely put you on the right track towards growth.
1. Be Discoverable in Social Media
Teens, parents, business executives — everybody uses social media networking sites nowadays. Aside from socializing and communicating with their peers, a lot of prospects also leverage social media to look for brands they can trust.
According to Sprout Social, 74% of online consumers use social media to validate their purchase decisions. However, using social media pages merely as promotion channels won’t do. If you truly want to engage leads and foster customer loyalty, you need a value-oriented social media campaign.
Put simply; it involves activities that deliver value to your social media followers, such as:
Curating Relevant Content. Even if you don’t have a steady stream of content being published on your site, you can still get your target audience’s attention through content curation.
A simple way to do this is to use BuzzSumo , which can instantly provide you with a list of popular content based on keywords.
Another way to get noticed is to answer questions that have already garnered a considerable amount of attention. Doing so will also give you content ideas that you can cover on your own blog. Outside of social media networks, you can also scour Q&A sites like Quora to look for questions in your niche.
Host Social Media Contests
Once you have a decent following in a major social network, you can keep the momentum going by hosting social media contests.This can help you raise brand awareness, obtain user-generated content, and cause a spike in sales. A popular approach is to hold hashtag contests, which require participants to upload a photo with your product for a chance to win something valuable.
You can take care of the mechanics yourself, or you can use a platform like Wishpond to streamline everything.
Listening for Brand Mentions
If your business has been operational for a while, there’s a chance that people are already talking about you. You just need to react to brand mentions accordingly if you want to maintain a positive brand image.
With a social media listening tool , you can quickly search for warm prospects, influencers, or even competitors who are spreading false information about your brand. You can also set up Google Alerts to receive updates whenever a new post that mentions your brand surfaces.
With over 2 million blog posts published every day, it’ll become harder and harder for you to get your brand’s much needed online visibility. Such is especially the case if you depend on text-based content alone. To make your brand stand out, you need to get creative with the content types you’re using. You can use other types of content like infographics, slideshows, and chalkboard explainer videos.
When it comes to building authority and lead generation, a webinar is arguably one of the most effective content types you can use. It allows you to mash together images, sound, text, and video clips to create a single engaging experience for your audience. Despite the amount of value you can pack into a single webinar, they are fairly easy to make. You don’t even have to shell out a huge investment for a webinar campaign.
There are now free webinar software programs you can use to manage your materials, subscriptions, and promotions — all in the same place. When packaged as an online course, webinars can also be offered as an “opt-in bribe” to ramp up your lead generation campaigns.This is a tactic often used by the big marketers like Brian Dean .
3. Encourage Reviews
If there’s one thing your potential customers would trust before making their purchase decisions, it would be a well-written review made by someone they can relate to.
Statistics show that 88% of consumers would trust online reviews as if they are personal recommendations.
Source: Search Engine Land
Of course, this doesn’t mean you should start manufacturing positive reviews for the sake of sales — as what others would do. You just need to make your positive reviews more visible, while providing support to customers who wrote negative ones. A social media listening tool can help you look for reviews published online. However, a more efficient strategy is to have them published directly on your website.
One strategy is to use a “Give Feedback” button on your site. For this, you can use a form builder like 123ContactForm , which allows you to create customizable floating buttons.
With the help of an email marketing platform like MailChimp , you can also automate email messages to your customers asking them for positive reviews whenever they’ve purchased any of your products.
4. Personalize Your Content
Finally, remember that consistency is key in a successful online branding strategy. Every little detail must constitute a memorable experience that will enhance the recognizability of your brand. This includes your logo, font selection, and brand color scheme.
Unless you’re developing content for link building or guest blogging, you need to consistently utilize these branding elements in your content — starting with your web pages, blog posts, and newsletters.While embracing a consistent brand is important, you sometimes need to tailor each content to the intended recipient.
For example, if you need to send proposals, make sure they have data-driven information that’s relevant to the lead or their industry. You can also design a discovery form or a “Request a Quote” page using quote software to personalize their journey with your brand.
What are some of the best brand building strategies you’ve been using to establish your business as an authority on the internet? If there are tried and tested strategies that you’d like to share with our readers, then please add your ideas in the comments section below. Cheers!
Founder Dinis Guarda
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