Beyond Cloud Video Interview with Ian Moyse, Sales Director at Workbooks in partnership with Groupe INSEEC London presents: A Beyond Cloud Interview with Ian Moyse, Sales Director at Workbooks.

The Beyond Cloud Series of video discovery discussions examines the viewpoints of some of the top minds in the UK cloud computing space as they share their views on the trends, issues and realities of the industry – and the industries which it impacts.

For businesses considering new projects, the pros and cons of cloud computing should always be considered (just like with “traditional” computing). Though some pundits would have you believe otherwise, not everything belongs in the cloud.

As a company’s internal business units become more specialised and efficient, Cloud computing further enables “It Department-free” moves with quick and easy access to shared applications, regardless of the size of the business. And as  those business units begin to operate within their own ecosystems, cloud computing accelerates the speed and overall efficiency of those particular operations. While this approach can deliver great results, migrating to the cloud has affected IT departments in other ways as well.

With their once “indispensable” roles in procuring, designing and maintaining the existing IT infrastructure at risk, cloud computing has introduced a climate of fear among some IT staff. Since “coming of age” cloud has opened things up immeasurably, with services normally seen as the preserve of the IT department now being performed outside of the enterprise. Ian Moyse tells us in this interview that it is “the belief of some tech people that their services will not be needed anymore”. But this is not necessarily true: Ian goes on to explain that their services are in fact required but in a different form. Or, put another way, they would be applied to solving different challenges, such as data liberation.

It isn’t only the IT department that finds itself affected: cloud computing can (and in some cases, should) open the entire businesses modus operandi to change. By modifying how people in the business operate and increasing the number options that the business has at its disposal, cloud can enable an enterprise to transform – and smaller firms and start-ups can be more agile with access to deploy the same level of technology as larger organizations.

Cloud has promised to “liberate and connect” but the reality in some cases is that, as a result of directly engaging with services and service providers, internal business units are, inadvertently, splintering the enterprise IT landscape and effectively forcing themselves to stay with, or revert to, the “walled silos” of old – and in our world of data that creates dysfunction.

Why dysfunction? Well, just like traditional applications, cloud-based business solutions are not all aware of each other nor are they inherently able to communicate and exchange data. Traditionally the data and application layers – and control of them – have been held by those who are meant to have the “big picture” of the Business, Technology and Data architectures of the business and, ostensibly, have the overall best interests of the Business in mind. But as the “freedom” being sought within that enterprise, to operate “better, stronger, faster, cheaper”  and independently – too often restricts or prevents the overall goals being reached.

As for Data liberation (a topic worthy of a separate article) we’re moving beyond the concept and into a movement, of sorts, gaining momentum among the enterprise and, slowly, with cloud vendors. But like most other things, risks can be mitigated by education and awareness of the key issues, by getting a firm grip on the requirements well in advance of taking any action, getting IT and the Business back together to do the job they’ve always meant to do (which is to deliver to the goals of the business, just in case…) and planning, planning, planning.  Not every CxO or Business Unit lead will “get” all of the salient points of the cloud – but they will be clear on requirements and plans. As for the tech side, they don’t need to, if they listen to Ian’s point that customers need “good clear independent vendor agnostic information, before they get the vendor pitch”.


Ian Moyse


Ian MoyseIan Moyse, Sales Director at a Cloud CRM vendor, has over 25 years of experience in the IT Sector, with nine of these specializing in security and over 23 years of channel experience Starting as a Systems Programmer at IBM in the mainframe environment, he has held senior positions in both large and smaller organizations including Senior Vice President for EMEA at CA and Managing Director of several UK companies.

For the last 7 years he has been focused on Cloud Computing and has become a thought leader in this arena. Moyse has been keynote speaker at many events and runs one of the largest Channel Groups worldwide on LinkedIn.

He sits on the board of Eurocloud UK and the Governance Board of the Cloud Industry Forum (CIF) and in early 2012 was appointed to the advisory board of SaaSMAX. Moyse was recently awarded global ‘AllBusiness Sales AllStar Award for 2010’ and The ‘European Channel Personality of the Year Award for 2011’ and was named by TalkinCloud as one of the global top 200 cloud channel experts in 2011 and listed on the MSPMentor top 250 list for 2011 which tracks the world’s top managed services experts, entrepreneurs and executives. He has also recently been awarded the accolade of Channelnomics 2011 Influencer of the year for Europe. In early 2012 Ian was the first in the UK to pass the CompTIA Cloud Essentials specialty certification exam and was appointed as a Thought Leader to Compare The Cloud.

Ian is widely published on subjects of Cloud, Internet Security and Channel matters and an author at sites such as CompareTheCloud, Cloud Computing News, Celebrity Dialogue.

About the Beyond Cloud series

Taking a conversational, interactive approach, we pose four broad but critical questions on the issues impacting businesses today to perspectives including Technologists, Strategists, Users, CEOs, Marketers and other Business and Thought Leaders across the sector. Each session begins with positioning our guest, by means of what the Cloud means to their role and their business – either the delivery or use of cloud – including views on the risks and the opportunities. The conversations – each unique but overlapping as a result of the various points of view on offer – then move to the outcomes and the promise of this technology and, from there, where and when regulation and standards should (or shouldn’t) come into play. We close with their views on what this cloud thing really means and where it is might take us, going forward.

The nature of our guests and the variety of discussion provides a broad set of insights which in whole or in part promises to deliver some clarity and a framework for understanding of the impact of cloud technology to all audiences. We welcome your comments and feedback.

Produced by IntelligentHQ, hosted by Groupe INSEEC London and presented by Daniel Steeves, Beyond Cloud is a “mostly pitch-free” environment: discussions will necessarily include product and company references but, hopefully, used to illustrate rather than to sell.