The mobile app industry is inching closer and closer to a massive transition.
Something that has the potential to completely reengineer the manner in which mobile apps have been serving their users until now.
Therefore the future years to come would experience significantly higher customer-centric and diversified services through mobile-based applications.
Although there are numerous new technological trends that are driving this transition, there are a few that have been and would be the major influencers.
Let’s talk about three such trends:
1. Artificial Intelligence
AI has been operational in the business world for quite some time now; however, we are yet to experience its full-scale benefits.
Where AI can create the difference for app development companies is in providing that unique value proposition that can separate a mobile app from a sea of similar apps that are operating in the market.
With over 5 million mobile apps operating in both android and IOS stores combined, it has become more than necessary to create that strong USP, as this is something that can ensure an app’s long term survival.
Other than simply focussing on an app’s features, app developers are also delving heavily into the customer service part.
This majorly includes:
· Generating highly personalized solutions to a consumer’s query
· Responding to customer queries in a real-time manner, unlike the human customer executive, that takes a long time to reply back.
As of now, this is where AI can contribute the most.
Installing AI-based Chatbots into an app’s customer service interface can significantly help in streamlining the above-mentioned processes.
However, the current challenge that app developers are facing is to provide chatbots with an emotional quotient.
Emotional Quotient is something that is crucial for a chatbot to initially understand the consumer’s query and then come up with solutions that suit him the most.
Therefore Creating Smart Chatbots is going to be the most sought after offering from AI when it comes to the app industry.
2. Internet Of Things (IOT)
The most notable and unique contribution that IOT can make across all business industries is to provide real-time information to customers.
This is something that can provide immediate assistance to then during a certain situation.
Wearable devices, logistics, retail and agriculture are the industries that would be most influenced by IOT development in the future.
For example, an IoT integrated logistics app would be able to inform the owner of a truck company regarding the approximate time within which one of his truck drivers would complete a delivery.
The IOT device fitted in the truck would gather and analyze information like the size and weight of the package being carried by truck, the particular driving style of the driver, and some external data like the current weather and traffic conditions.
In this manner, the truck owner would get a much more accurate estimated delivery time as per real-time conditions.
- Rising Dominance of the On-Demand app Economy
AS of now, the on-demand apps have the strongest and the most widespread foothold over the app industry.
The On-Demand industry is expected to experience an extravagant leap in revenue generation i.e., from 14 billion as of 2014 to 335 billion by the year 2025.
However, until now, the major chunk of the on-demand app portfolio has been dominated by ride-sharing and food delivery apps.
However, the years to come will see a huge proliferation of the existing on-demand service portfolio.
· Hyperlocal based apps
Hyperlocal can be best explained as a segment within the overall on-demand app economy.
It basically includes local provisioning of goods and services against demand from the app users.
As of now, the most prominent service categories that are leveraging the hyperlocal model are on-demand grocery, logistics, and food delivery apps.
Let’s see how a hyperlocal based grocery app operates.
The user orders a certain item at a particular departmental store.
Subsequently, a delivery person employed by the grocery app gets a delivery request.
He buys the goods from the departmental store on the user’s behalf and delivers it to the user’s home.
The grocery app earns a commission from both the department store owner and the user.
· On-Demand Freelancing apps
Freelancer outsourcing is becoming quite prevalent among businesses nowadays.
Small and medium scale firms prefer to hire individual freelancers over freelancers over full-fledged firms, especially for those projects that are of shorter time periods.
This rising demand has given birth to a new category of apps that can act as an intermediary between the firms and freelancers.
Peech is one such app that operates as an intermediary between experienced marketing freelancers and companies.
Freelancers have to register with their apps and give their availability to become searchable for organizations.
· Home Service Apps
Amongst all the three service categories, this is something that has the greatest prospect and potential.
Considering our busy lives and the extreme affinity towards internet and online services, there’s no doubt that a consumer would grab the opportunity of ordering services like plumber or electrician house cleaning, beautician etc.
Urban Clap is one such Home Service App that acts as an agent between the service provider and the consumer.
From the first two points, it can be inferred that app development companies should have a prompt attitude in adapting future technologies like AI and IOT so that they can have an edge over their competition when these trends become applicable in full force.
The third point widely suggests that on-demand apps are going to the be the most lucrative service category in the app development industry and new and upcoming app developers should focus on this category while launching new apps.
This is an article provided by our partners’ network. It does not reflect the views or opinions of our editorial team and management.
Author Bio– Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for DevOps and Game Development companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.
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