Top Technologies Helping Smaller Online Retailers Thrive

It is a tough time to be a small business owner. With all the competition, it can feel like you are always one step behind. However, with leading technologies, even smaller online retailers are thriving. These crucial tools will help your business succeed in today’s digital market:

Ecommerce Software

Ecommerce software can help small businesses manage inventory, shipping, and product details. When customers visit your website to purchase, the software will ensure that you have what they are looking for in stock and available for immediate shipment. It can also track orders and inventory, offering customers a greater degree of transparency when buying from your store.

Customer Relationship Management

If you want to provide an exceptional shopping experience, CRM is fundamental. This type of technology lets managers see customer information such as purchase history and order status. Your business can then use that information to personalize the customer’s shopping experience.

CRM also helps managers understand how customers discover their products, what they like about your brand, and where they shop online. This type of insight is crucial when making website changes or updates.


Web analytics software helps companies understand how shoppers interact with their websites in real-time. It can help them identify which products or content they should focus on to improve conversions. Many eCommerce platforms have built-in analytics tools, but separate analytics software will provide more in-depth insights.

Analytics help marketers understand the ROI of ad spending across paid search, social media, and other channels. Online marketers also need to know how users behave on their websites to optimize product pages for conversions and sales.

Shipping Audit Software

Ecommerce shipping and fulfillment can get expensive quickly, which is why it is crucial to find a solution that fits your business’ needs. Online retailers are using FedEx and UPS audit software to save on shipping costs heading into the holidays. It assesses how much revenue particular channels generate. Such information will help you make better business decisions moving forward.

Typically, logistics auditing includes features like real-time inventory updates across channels, shipping label printing, and automated order tracking. In addition to making the fulfillment process more streamlined for your team, the software also helps you analyze data about where orders originate.

Pricing Software

Pricing software may not be the first thing that comes to mind when thinking of leading technologies for small businesses. However, it is a great tool that can help your business succeed. This type of technology lets managers set and track prices across their entire product catalog across all channels. The tracking includes retail stores, websites, and marketplaces like Amazon.

Managers can set inventory and cost-based pricing rules. The managers would then use analytics to measure the effectiveness of their price changes to ensure the business achieves optimal margins.

Marketing Automation Tools

Marketing automation software allows you to make sense of all the information coming in from your website, social media accounts, and email lists. This technology uses various triggers to automatically send out emails or update web content across different channels. It can help you build momentum with customers after purchase by offering them incentives like coupons or discount codes for their next purchase.

Marketing automation software also makes it easy for marketers to reach out to new customers with personalized content, like welcome emails or social media posts based on their interests and behaviors online.

Content Marketing

Creating great content is the foundation of any successful SEO campaign. Content marketing software helps you make better search-engine-optimized content. It will ultimately lead to a higher search ranking and more organic traffic.

Content marketing software is also essential for getting your business’ name out there on social media. This is because it lets marketers schedule posts in advance to focus their time on other business areas.


Marketing campaigns often rely on a complex mix of tools and technologies to reach their full potential. That is why it makes sense for businesses to opt for software solutions that integrate with other programs.

Integrations can help you save time by avoiding transferring data between systems manually. Additionally, integrations ensure your campaigns are hitting all of your business goals.

Many different technologies can help smaller online retailers thrive, but not all of them are created equal. Managers need to do their research and find solutions that fit the unique needs of their business. Such an approach will guarantee the small retail business maximum value from every tool or solution they implement.