The Ultimate Guide to Building a Social Media FollowingThe Ultimate Guide to Building a Social Media Following
The Internet provides incredible amounts of potential to grow your brand exponentially. You simply need to embark on the right marketing tactics to increase your social media following and encourage online interaction, website referrals and sales. For this reason, we are offering some helpful tips on how to build a powerful social media following.
Connect with Likeminded Individuals and Brands
If you want to become an industry leader, you should aim to connect with likeminded brands and individuals. By connecting with people who value your goods and service, you stand a better chance of becoming a leader in your industry– as you can present them with insightful information, services and advice.
Social media is a two-way street, so if you want to gain a following, then you need to start following other users and brands, as well as retweeting, liking, sharing and commenting. Don’t sit back and wait for your posts to do all the hard work for you. You must become active online to interact with potential customers, clients and suppliers. By doing so, it will be a natural step for people to follow you in return.
Educate & Inform
Capture the market by establishing your brand as a leader in your industry, and you can do so by producing and sharing your blogs on social media. The more insightful and entertaining the content, the more likely people will start following you on the likes of Facebook, Twitter and LinkedIn, in addition to sharing, liking and commenting on your posts.
Boost Your Audience
You could spend weeks, months or years attempting to grow your video marketing audience on social media, or you could just buy YouTube subscribers. Therefore, you can gain real followers in an instant, who can help boost your channel on the platform, so more people will discover your videos and watch your content.
Use Inspirational Quotes
Never underestimate the power of an inspirational quote. They can make your brand more relatable to a target demographic and will result in your brand looking a lot less commercial. Also, if your followers relate to the quote, they might be more likely to share it with their followers, which can increase your reach and drive engagement.
Make Followers Feel Like a VIP
It is important to make your followers feel like they are very much a part of your brand’s inner circle. To do so, you can regularly provide them with exclusive deals, news and content that they wouldn’t be able to find anywhere else on or offline. For example, if you operate a hotel, you could provide your social media following with a discount for an overnight stay, which they would be unable to find on your website, a booking site or over the phone.
Your followers will feel anything but a VIP if you fail to reply to their comments or direct messages. You must, therefore, have a proactive approach when it comes to social media engagement. It is important to respond to any comment within 24 hours and to be as friendly and personable as possible. Besides answering any questions, this could mean using their name, saying hello and even giving them a smiley face.
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