The Startup Game – The Importance of Cohesive Foundational Systems When Developing a New Business
Congratulations! You have just made the incredibly powerful decision to start a business! Welcome to the world of thrilling highs and chilling lows. In this world, everything and anything can happen, which is why it’s even more important to be prepared.
Being prepared in the world of startups means having certain assets at your disposal. Your armoury of tools will help you get over certain humps that all entrepreneurs have faced at some point or another. Whether it’s payroll software or simply a place to keep your files, you need to have cohesive foundations systems in place in order to get your new business up and running. In this post, we’ll explain why you need them.
Keep Customers Informed
The customer’s satisfaction with your business is paramount. They are the lifeblood of your company and they’re the reason you get out of bed in the morning. You need your customers to purchase your product or your business won’t fare very well. Simple as that.
This is why it’s so important to keep your customers informed throughout your process.
This process includes the start, middle, and end of the transaction. Having a smooth process for the customer makes them happier, which turns them into a return customer. In the design phase, it’s crucial to talk to your customer. By asking them how they use your service, you can tailor the experience to their needs.
Create a Positive & Communicative Atmosphere
When creating your business, it’s nice to have differing opinions.
Yes, we know that things would be simpler if everyone agreed with you. But the fact of the matter is that not everyone will agree. And that’s good! It’s important to have someone point out the flaws in the system. This difference can make a much more positive opportunity come about.
Stay On Task
Foundational systems are designed to perform a task that you don’t have the space or time to do on your own. For that reason, foundational systems are necessary to keep you on task. There are many distractions and opportunities for procrastination when starting up your business. Therefore, you need to find a way to keep your head in the game.
With programs like EchoSign and Evernote, you’re able to keep track of all the paperwork that needs to be signed while filing it in a secure place. Gone are the days of filing cabinets – they’ve been replaced with cloud technology, making it simpler for you to keep your files safer for longer.
The marketing side of your business can be tricky.
It’s difficult to know whether your advertising is working or not. This is especially true if you are running an e-commerce venture. Those customers passing through may come back, but you won’t know until you reach out and engage them – creatively. That’s why you need to spend a good deal of time finding a great marketing system for your business. Having a marketing system in place that can track and hold your customers is essential to your business succeeding.
The reason you need to invest in marketing tools is because of your need to scale.
When you hit on something big, you need to be able to react quickly and adjust to a larger market. The scale may vary, but the necessity to scale up will not. Therefore, you will need to make sure you are well prepared to up the marketing should the opportunity arise.
Maximise Your Startup’s Potential With Cohesive Systems
Your new venture is very exciting, and you want it to succeed. The best thing you can do for your business is to invest in some well designed and helpful systems. With those in place, you will be able to keep up with your customers and their ever increasing demands.
Founder Dinis Guarda
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