Marketing is one of the most crucial tools that businesses need to succeed because it has so many far-reaching impacts.
With carefully thought-out marketing strategies, businesses can quickly and more effectively reach their intended target audience and reach other new, untapped audiences to promote their latest products and/or services.
It also helps businesses raise brand awareness, achieve their goals, build customer relationships, and, ultimately, boost sales and increase revenue.
Here are some of the most common techniques we see in marketing today, particularly in the gaming world.
We will also be discussing the role that urgency plays in persuading customers, how things like discounts and bonus codes reflect the psychology of rewards, which other incentives are highly effective at boosting customer retention, and whether these techniques work across other industries, or just gaming.
Why Are Certain Marketing Tactics Used Over and Over Again?
There are many reasons why certain digital solutions in the marketing field are used over and over again, some of which are more obvious than others. For example, the main reasons why some persistent marketing strategies are repeatedly used are that they are successful.
In other words, these proven marketing tactics actually work on various levels and help businesses generate more revenue. They provide a high return on investment (ROI).
Take the iGaming industry, for example. The different types of online casino bonuses for new players, many of which have been reviewed in-depth by an expert team of writers and researchers on iGaming review sites such as Casino.org, are repeatedly used to increase conversions/onboarding rates and boost retention rates.
Successful marketing strategies like this that are proven to work remain a constant in the digital marketing world because they demonstrate unquestionable effectiveness.
Many tactics used over and over by online marketers are fundamentally based on human behaviour, and they can easily be adapted to the latest emerging trends, shifts in player attitudes and demands, and a constantly evolving digital landscape.
When used correctly, proven marketing strategies enable business owners to effectively reach their target audience, increase credibility and confidence in a product or service, and build brand recognition and recall.
They are relatively easy to tweak in response to changes in the market, and can quickly, easily, and effectively be implemented.
What Role Does Urgency Play in Persuading Customers?
By offering limited-time offers, discounts, bonus codes, and so on, and using key phrases in their marketing campaigns, such as ‘don’t miss out,’ ‘ending soon,’ ‘exclusive offer,’ or ‘act now,’ it creates a sense of urgency and encourages people to take advantage of the promotional offer and spend money before they expire and before the miss out (also known as the fear of missing out or FOMO).
When this tactic is used in an ethical, responsive, and strategic manner, creating a sense of urgency influences customer behaviour and significantly reduces time-wasting/procrastination to increase conversion/retention rates, which means increased sales/revenue figures.
How Do Bonus Codes Reflect the Psychology of Rewards?
Not only do bonus codes help motivate customer behaviour and build loyalty. They also reflect the psychology of rewards in various other ways.
For example, when people claim bonus codes and then use them, the most rewarding bonus codes provide an instant sense of gratification and satisfaction, often releasing dopamine, which enhances pleasure, motivates people, and makes them more likely to interact/engage with that brand in the future.
Although bonus codes may not have such high monetary value, there is often a much higher ‘perceived’ value. The sheer act of receiving and redeeming a bonus code helps customers feel more appreciated and valued.
Claiming frequent bonus codes on the same site also sometimes causes people to feel as though they need to remain loyal to the brand and engage with other products and services.
Claiming bonus codes can also help players progress through the various levels of a brand’s loyalty/VIP program, where the value of the bonuses/promotions/discounts gradually get much higher.
People typically look for free things to claim, and bonus codes are the simplest and most effective way to reward these people.
Additionally, tailored bonuses and bonus codes, especially on birthdays/anniversaries, or when players reach certain on-site milestones on the progress bars/loyalty programs, drive user engagement and make them feel more appreciated and valued.
Which Other Incentives Keep Customers Coming Back?
Besides bonus codes, some of the other common incentives used as effective marketing strategies to boost conversion, retention, and revenue are the following:
- Loyalty rewards programs
- VIP programs
- Referral programs
- Feedback/rating/review incentives
- Cross-promotions
- Raffles
- Prize draws
- Giveaways/freebies
- Personalised recommendations
- Exclusive events
- Subscription-based plans/services
Do These Techniques Work Across All Industries — or Just Gaming?
Some of these highly effective marketing techniques used in the traditional gaming world and on iGaming platforms are also commonly used in many other industries, but mainly in service-based industries, eCommerce, and business-to-business (B2B) sectors.
The fundamental principles and intrinsic value of certain marketing strategies, especially incentives and rewards, transcend multiple sectors. They are seen as universal because they help business owners provide excellent customer service and gain an edge over their competitors.
The loyalty points/bonus codes strategy is possibly the most widely used, flexible, and adaptable technique that we will continue to see in marketing in various shapes and forms and across multiple industries over the coming years because of how successful it has proven to be.
Founder Dinis Guarda
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