The Seven Keys to a Successful Social Strategy

Your Social Strategy,  do you have one? Does it come up at every meeting, until you dread the word social media,

The seven keys to a Successful Social Stragegy are:

1.    Form, refine, revise and then  remember  your goals

It is important to decide what you want to get out of your social media efforts. Your first step is to always engage the user and work on building your following. The goal is only one, to build influence, increase branding, and  build a solid network. You can’t just  cherry pick.

2. Give value

 Perhaps useful resources, aggregating others information, quotes, or your  own original style and personality. Try to engage and stay current with your followers. Relationships don’t build themselves. Be authentic, it’s an much overused word, but without it the cake just won’t rise.

3.   Make and stick to a Content Plan

Decide first what your content will be on a weekly basis, how many posts you’ll write, and what your aim will be. What and how much do you want to send out every day? These are the types of details that should be outlined in your social media strategy. Particularly if there is more than one of you. So you don’t conflict with each others styles and people know whats expected within the team, its not just a stab in the dark. Don’t overdo the tweets and messages, or it can become like a person in the room who just won’t shut up and dominates the conversation every time, People will tune you out if you do this. So keep it focused  and  thoughtful. One way traffic is the death of your influence.

4. Engage and give away something:

Like some of your knowledge and experience for free, or perhaps a product or service. This is  a good way to build your following, and add value. One of my most re-tweeted comments ever is: Information is free but experience is expensive.

In fact ; I’m sure if I just posted this each week it would always hit a home run. Why, Well it’s true. People have associated me with this statement now and recognise it as my personal style or brand.

5.     Use a good Analytics program

As you build your brand and get people to follow on social platforms, you will also see an increase in traffic to your website. Most blogging platforms have this built in my blog on squarespace services, has excellent analytics, find one that suits you and use it to show you  and your team what is working and what is not. Analytics can keep you on track,  without spending a fortune on market research.

6. Plan

There is so much to go into a social media strategy but developing your strategy initially is the most important thing you can and should do. Then keep refreshing it and refining your goals in line with your milestones and developments in the company.

Failure to plan is planning to fail, remember. You need to take everything into account here and the number one recommendation is to do research first. Doing an event can be a great marketing strategy and can help drive up your membership and audience. Facebook have made it so easy to set up an event and notify everyone and even get back the RSPVs. If you need it to be a ticketed event eventbrite is easy to use.

7. How often do you  Google yourself or your company?  This can be invaluable, in discovering which of your posts  or content comes up first,  you don’t need to hire that SEO person, Using the power of Google and setting up Google Alerts for certain of your key words that pertain to you can give you insight and help you develop your marketing strategy and plan. If prospective clients can’t find you easily online, you won’t build trust.

The most important thing to remember is your mission or goal, If your goal is to build your following,  then use  relationship building methods, CRM software or the social tools you have available to you for free within linked-in and Facebook. No it’s not going to happen by accident, but if you build it they will come, and if you’re trying  to sell a product, then how about  running a promotion or competition. You can tweet out questions to get the conversation to go interactive. However, you have to build the congregation before you can preach to it. So if you are not in the habit of having two-way conversations on Twitter and Facebook and just want to keep pushing the button to send out your stuff, well you are on your way to the spam pile fast.

The next post will be about getting beyond the tools.