Unilever’s Agreement with X: A Turning Point in the Advertising Landscape
Unilever has reached an agreement with Elon Musk’s X (formerly Twitter), removing itself from a lawsuit accusing advertisers of an unlawful boycott. The dispute arose over brand safety concerns, leading to advertiser withdrawals. While the agreement may set a precedent for other brands, questions remain about X’s focus on resolving trust and content moderation issues. […]
