Stahls’, a prominent supplier of heat-printing equipment and apparel-decoration technology, has significantly strengthened its leadership team by appointing four new executives. This strategic move underscores the company’s commitment to scaling its innovative Fulfill Engine platform and expanding its reach within enterprise partnerships, aiming to capitalize on the growing demand for on-demand fulfillment and heat-transfer decoration.
Key Takeaways
- Stahls’ has welcomed four new executives to its leadership team to support the expansion of its Fulfill Engine platform, enterprise partnerships, and heat transfer/print-on-demand technologies.
- The new hires include vice presidents for integrated partnerships, global enterprise sales, and Fulfill Engine sales, along with a senior director focused on dimensional embellishments.
- These appointments build upon Stahls’ prior investments, including the acquisition of Fulfill Engine in 2023, positioning the company for continued growth in the on-demand and heat-transfer decoration sectors.
Strategic Leadership Expansion
The St. Clair Shores, Michigan-based company has strategically added Corey Cardinal as Vice President of Integrated Partnerships, Daniel Van der Kolk as Vice President of Enterprise Sales, Global, Janine Moore as Senior Director of Dimensional Embellishments, and Danielle Augustine as Vice President of Sales for Fulfill Engine technology. These appointments are designed to enhance collaboration, connectivity, and leadership within the rapidly evolving promotional products industry, particularly as heat-transfer technology adoption accelerates.
Driving Innovation and Global Scale
Stahls’ CEO, Carleen Gray, emphasized the company’s dedication to blending its rich legacy with forward-thinking talent. "Building our leadership team to serve an evolving global marketplace is how a 94-year-old family business continues to grow," Gray stated. "We deeply value the legacy leaders who built this company and its culture, and we are equally intentional about adding experienced talent with the expertise needed to compete, innovate and scale globally."
Each new leader brings specialized expertise to the team. Cardinal is set to foster strategic alliances and platform integrations for ecosystem-led growth. Van der Kolk will leverage his experience in scaling complex, multi-region enterprise programs. Moore will spearhead the growth of Stahls’ premium decoration portfolio, including advanced heat-applied solutions. Augustine is tasked with driving platform commercialization and customer adoption for automated on-demand decoration workflows.
Continued Investment in On-Demand Fulfillment
This leadership expansion follows Stahls’ acquisition of Fulfill Engine in 2023 and subsequent investments, including an inaugural POD conference and the opening of its SF-1 facility to showcase on-demand fulfillment capabilities. Josh Ellsworth, Chief Revenue Officer at Stahls’, noted, "These additions strengthen our ability to serve customers as heat-transfer technology scales across enterprise brands and on-demand becomes the standard."
The company views these strategic hires as crucial for maintaining its leadership position and adapting to the increasing demand for efficient, scalable on-demand decoration solutions in the global market.
Sources
- Stahls’ Adds 4 Leaders To Help Scale On-Demand Fulfillment Technology, Advertising Specialty Institute.
Founder Dinis Guarda
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