It seems like a long time ago that business and Facebook were like oil and water. If you were caught using Facebook at work, then you could expect to be in a lot of trouble. The social media platform just didn’t have any place in the office. It was associated with procrastination, laziness, a lack of concentration. Facebook was seen as the antithesis of work.
Sure, it would probably be overstating things a little to say that things have completely changed in this area. Facebook is still used all over the world by employees who are supposed to be working but are instead using the office Internet to access social media. And with smartphones everywhere these days, it could be argued that inappropriate use of Facebook at work as only increased!
But Facebook and business are certainly no longer opposing forces. These days, we know that the right use of Facebook can give our businesses a big boost. It’s just a case of making sure it’s used correctly. It’s not just something that businesses could use; it’s seen in many quarters as an essential business tool. With more than a billion and a half users, with nearly 70% of them using the site on a daily basis, how could it could not be?
These numbers make it pretty difficult to deny that a given business should be using Facebook. But a lot of business owners still seem pretty skeptical. Oddly enough, many of these same business owners wouldn’t think twice about making a Twitter account for their business. But Facebook is definitely more useful than a Twitter, if not more so.
The first thing to do is to make sure your Facebook page doesn’t look like every other Facebook page. A good business account looks like a business account. It doesn’t just look like an everyday personal account but with a big business name instead of a personal one. You need to make sure there’s a professional aura to the imagery and the content of your page. One thing you can do is look into getting assistance with images. Working with a cover photo maker, for example, could help your page look more immediately professional.
Getting verified as a business account is also essential. Thankfully, as long as you have the right official business documentation, that verification tick is nowhere near as difficult to get as the regular ‘blue’ one is. A lot of people see these verified ticks as nothing more than a vanity decoration, but verification is extremely important. It proves that this Facebook page is yours and can be directly associated with your business. Without it, you may have trust and legitimacy issues.
Finally, you have to be careful about the content you share and the ways you interact with your followers. Make no mistake: you should be going out of your way to connect with other users. This encourages people to engage with your business. This means more followers. And that means wider exposure on Facebook – and this, in turn, means that the efficacy of all of your Internet marketing techniques will be given a massive boost.
Ignore the business potential of Facebook at your peril!