Search engine optimization, better known as its acronym: SEO, offers your online content the benefit of increased traffic if you publish articles or blog posts incorporate prime keywords and are strategically executed. Make your website and its information more available with our tips to understanding the key aspects of SEO as blog posts.
Long-tail Keyword Phrases
Optimizing your blog posts with as many keywords as possible is NOT a good idea. It is considered “keyword stuffing” and it can ruin your chances at high Google ranking. It also ruins the reader’s experience if every sentence is stacked with the same heap of industry buzz words and adds no real value to their life.
Focus on one or two long-tail keyword phrases, instead of singular keywords, per blog post. You will end up with a more focused blog post that illuminates information around those two keyword niches. It will also gain you visitors that have typed in those more specific keyword phrases and not a generic keyword that is vague.
Place Keywords in Particular Parts of the Post
Where are the best places in your SEO articles to include these highly specific long-tail keyword phrases so you rank high in search results? The four essential locations where you should include your keywords: headline, headers and body, URL, and meta description.
The headline, also known as the title, of your blog post will be the reader and the search engine’s first way of figuring out if your content is relevant to the keywords that are associated with it. Putting a keyword phrase in the headline is important. Include your keyword within the first 65 characters of your headline, because this is where Google cuts it off on search engine results pages (SERPs). Keep your keyword as early in the title as possible.
Headers and Body
Mention your keywords in the body of your copy in a reader-friendly way that doesn’t run the risk of being penalized for keyword stuffing. Focus on what matters to your audience and not how many times can you squeeze in your keywords. Remember, your audience arrived at your post for a reason.
Link-building strategies for SEO and internet marketing can help your content translate into relevant online traffic. Make sure you are answering the questions and solving the problems stated by the blog post. You will probably want to work with a marketing/SEO consultancy that is qualified and that cares about keeping them informed and answer their concerns.
Search engines also look to your URL to find out what your post is about. Use this opportunity to optimize your URLs on every post you publish But inserting keywords. The URL is one of the first places Google will look towards.
Place your long-tail keyword terms inside your meta description, because it is meant to give search engines and readers information about your blog post’s content. Make sure that it is enticing and stimulating to readers to make them want to click and read your content.
In addition to being compelling and relevant for your readers, your meta description should include the long-tail keyword you are trying to rank for, because it should be representative of the contents of your blog post.
Mobile-Friendly Blog Posts
Desktop computers are no longer the main source for finding valuable online search queries. Mobile devices such as smart phones and digital tablets are a core source of online information searches. Google displays the mobile-friendly results first, which gives a higher favor towards mobile-friendly websites with responsive design. Focusing on improving your mobile experience must become a priority or your search rankings could diminish.
When your website uses responsive design, your blog pages will only have one URL instead of separate ones for desktop and mobile. This assists your post’s SEO strength because any inbound links that come towards your site won’t be divided between the separate URLs. Now Google will be able to more easily recognize your post’s value and rank it higher because of it.
Now you have our advice for SEO articles as blog posts, so take these key aspects and make them work for your business marketing strategy.
Founder Dinis Guarda
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