Retired Physician Edward Witt on Why People Remember How You Treat Them

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Retired Physician Edward Witt on Why People Remember How You Treat Them

Trust becomes especially important when someone is injured, afraid, newly sober, about to perform in front of thousands of people, or trying to decide with limited time and imperfect information.

For physician Edward Witt, that pattern has appeared in several very different parts of his life. His career included decades in medicine, ownership of multiple clinics, work in addiction recovery, competitive hockey, coaching, and years caring for musicians and entertainers passing through Huntsville. Those experiences may look unrelated, but they share one requirement: people need to believe the person beside them is paying attention.

Patients Notice More Than Medical Knowledge

Medical training teaches diagnosis, treatment, and clinical judgement, but patients experience healthcare in a much broader way. They notice whether the doctor listens, whether someone explains what is happening, whether calls are returned, and whether their concerns are taken seriously.

Witt built much of his career around that reality. After completing medical school and a Family Practice residency, he spent roughly 30 years in medicine. He worked with Huntsville Hospital, Crestwood Hospital, and Maryvale Hospital in Phoenix before moving further into practice ownership. He eventually operated Southcare Clinic, an aesthetic practice, and Recovery Center.

Across those settings, he came to see customer service as part of patient care rather than something separate from it. That does not mean medicine should be treated like an ordinary retail transaction. It means the way a patient is treated can affect whether that person communicates honestly, follows instructions, returns for care, and trusts the people involved in their treatment.

Recovery Makes Trust Even More Important

That relationship becomes especially significant in addiction recovery because recovery is rarely a single decision followed by a straight path forward. The early stages can involve instability, fear, changes in routine, and the need for consistent support.

At Recovery Center, Witt saw the importance of being available to people while they were trying to maintain sobriety and rebuild structure in their lives. In that setting, trust becomes practical because a patient who feels comfortable calling before a problem becomes a crisis may have a better chance of staying engaged.

A person who believes they will be treated with respect may also be more likely to admit when they are struggling. Support does not replace medical care, but it can help determine whether someone remains connected to it.

That distinction shaped Witt’s approach throughout his work in recovery. The goal was not simply to get a person through an appointment, but to help create enough stability that the person could continue moving forward.

The Same Principle Appears in Hockey

Long before medicine, Witt learned another version of the same lesson through hockey. He began playing at five years old, spent much of his youth on travel teams, earned an MVP award, and later played Junior A hockey before receiving a college scholarship.

Hockey teaches technical skill, but it also exposes weak communication immediately. A player has to trust that a teammate will be where they are supposed to be, while coaches have to know which players can handle pressure. Everyone on the ice has to make decisions quickly while depending on other people to do the same.

Witt later coached the sport as well, which gave him a different view of leadership. The lesson was similar to medicine because you cannot control every moving part. You prepare, communicate, understand your role, and trust other people to carry theirs.

That can be difficult for professionals who are used to taking responsibility for everything themselves, but experience often shows that good leadership is not about controlling every detail.

Live Music Adds Another Kind of Pressure

Witt encountered a different version of that environment through his work as a physician for visiting musicians. At Huntsville’s major civic venue, he became known as a “Rock Doc,” caring for artists and touring professionals coming through the city.

Over the years, he worked with performers including Bob Dylan, The Moody Blues, Lynyrd Skynyrd, Train, Matchbox Twenty, Chicago, Bryan Adams, Elton John, Hall & Oates, Heart, Rod Stewart, and others.

A concert creates its own form of pressure because there are schedules, travel demands, thousands of ticket holders, crew members, and performers expected to be ready at a specific time. When a medical issue appears, there may not be much room for delay.

The physician has to stay calm, understand the situation quickly, and avoid making the moment more complicated than it already is. That requires discretion as much as medical knowledge because a performer does not necessarily need a long explanation.

Sometimes they need a clear answer, a practical plan, and confidence that the person giving it understands the demands of the situation.

Expertise Is Not Always About Having the Loudest Voice

People tend to associate expertise with having answers, but experience often teaches something slightly different. Expertise also involves knowing what deserves attention, when to act, when to listen, and when someone else is better positioned to help.

That is particularly important in healthcare because no doctor can solve every problem and no clinic can provide every service. Good judgement includes recognising limits and referring someone elsewhere when that is the safer or more appropriate choice.

The same principle applies outside medicine because a coach cannot play every position, a business owner cannot perform every role, and a physician backstage cannot control every part of a tour. Trying to do everything personally can look like commitment, but it can also create unnecessary risk.

A Career Built Around Being Useful

Witt is now retired from full-time medicine, although he still owns Recovery Center and occasionally returns when needed. His pace has changed, but many of the principles behind his career have not.

He still values direct communication, personal relationships, and the idea that people remember how they were treated. That approach also extends outside professional life, where Witt has described quietly helping people with groceries, food, clothing, or financial assistance when he sees someone struggling.

Those actions are not especially complicated, but that may be the larger point. In medicine, recovery, sports, business, and everyday life, trust often grows from small things done consistently.

Listening carefully, keeping your word, showing up, and knowing when someone needs help can matter more than making a big impression. For Witt, decades spent in very different environments have continued to reinforce the same idea: when pressure rises, people look for someone they can rely on.

  • Ricardo Tomaz is VP of Finance & Operations at Ztudium, the 4IR technology company behind Businessabc, Citiesabc, and IntelligentHQ. He owns the group's finance and operations function, spanning financial strategy, budgeting, reporting, and multi-entity operations, and works directly with leadership to align commercial goals with data-driven insight.

    Working at the core of a technology group operating across AI and blockchain, Ricardo writes on the practical intersection of finance and emerging technology: how automation and digital transformation are reshaping business operations, what data-driven decision-making looks like in practice, and the questions of governance and ethics that come with AI-led systems.

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