Rethink: Smashing The Myths Of Women In Business

Rethink: Smashing The Myths Of Women In Business

Throughout the ages, women pursuing success in traditionally male-dominated careers have found their paths impeded by any number of myths that questioned their abilities. Women are not good leaders. Women cannot manage money. Women shouldn’t be lawyers. The list goes on.

Now, Andi Simon, Ph.D., an anthropologist, business woman, and author, dismantles these widely held false beliefs in her new book Rethink: Smashing the Myths of Women in Business.

Simon’s approach is to delve into the stories of individual women, elaborating on the challenges they faced in society or the workplace, and exploring how they overcame those challenges to achieve success as entrepreneurs, lawyers, college presidents, and aerospace engineers, among other professions.

Simon writes that women today are “challenging long-held beliefs about what they can and cannot do.” She is hopeful that, as they tell their stories, they will inspire other women to overcome any myths that might be holding them back.

“Women need others to learn from, model themselves after, and share their common stories,” Simon writes. “They need a culture that supports their achievements and helps them overcome the challenges.”

In this book, readers will:

· Learn how our myths and stories shape who we are.

· Discover how women are changing the myths and norms that in the past stymied their career aspirations.

· Gain understanding about the ways in which women lead differently than men.

Begin to think about where they are in their own life journeys and be inspired to smash myths themselves.

What others are saying:

“This book is a gift that helps women see, feel, and think about their own lives through a fresh lens. Get ready to be inspired!”

Renée Mauborgne, New York Times bestselling author of Blue Ocean Shift and Blue Ocean Strategy, Professor of INSEAD

“We can do anything we put our minds to, and the stories featured in Andi Simon’s Rethink are proof of this. Keep planning, learning, and working towards your goals. Continue being unapologetically ambitious.”

Shellye Archambeau, Board Director, Advisor, and Author of Unapologetically Ambitious

“With surgical precision, Rethink disembowels pernicious myths that propped up the glass ceiling. Rethink is not just the stories of visionary female leaders, and it is more than a systematic study of their leadership styles or a deconstruction of their successes. Rethink is a powerful narrative for a new culture.”

Max Teplitski, Ph.D., Chief Science Officer, Produce Marketing Association

Rethink by Dr. Andi Simon is proof positive that when women are strong, bold, and gutsy they succeed.”

Pat Obuchowski, MBA, PCC, CEO of Invisionaria, Best-selling and Award-winning Author

“What a delightful book to read, especially in these times. It is so easy to dwell on what is missing in our society; Rethink, on the other hand, tells an optimistic story of addition. The author takes us on an anthropologist’s journey of stories, stories of women who have smashed myths, made a difference, and inspire us to do the same.”

Elisa K. Spain, Leadership Coach and Peer Advisory Board Chair

About Andi Simon

Andi Simon, Ph.D., author of the upcoming book Rethink: Smashing the Myths of Women in Business, is a corporate anthropologist and founder of Simon Associates Management Consultants. A trained practitioner in Blue Ocean Strategy®, Simon has conducted several hundred workshops and speeches on the topic as well as consulted with a wide range of clients across the globe. She also is the author of the award-winning book On the Brink: A Fresh Lens to Take Your Business to New Heights. Simon has a successful podcast, On the Brink with Andi Simon, that has more than 125,000 monthly listeners, and is ranked among the top 20 Futurist podcasts and top 200 business podcasts. In addition, Global Advisory Experts named Simons’ firm the Corporate Anthropology Consultancy Firm of the Year in New York – 2020. She has been on Good Morning, America and Bloomberg, and is widely published in the Washington Post, Los Angeles Times, Forbes, Business Week, Becker’s, and American Banker, among others. She has been a guest blogger for, Huffington Post, and Fierce Health.