Research shows that every second more than 2 millions emails are sent and more than 40,000 Google searches are made. The internet is undoubtedly one of the most important modern inventions of our time. As the internet continues to grow, more vital information and data is stored in the world wide web. This begs the question, how to scrape a website for more data?
Web Scraping is the most effective tool of gathering and interpreting data from the internet. Utilised by businesses and private professionals alike, web scraping is the new normal in a world attempting to sift through endless online information. Read on to find how web scraping can be utilised for your needs, and why web scraping services are so popular in the Digital Age.
Data Extraction
With so much content now on the internet, it can be difficult to distinguish the relevant from the irrelevant. Web scraping is the most effective method of extracting data from the internet, to be utilised for business or private means.
Using predictive analysis, web scrapers detect relevant information from hundreds of relevant public sites. All in a matter of seconds. This makes it easier to collect relevant information and analyse it accordingly. Web scraping services will target websites and content that is relevant to your business or needs, and extract data accordingly.
Competitor Analysis
Data extraction using a web scraping service can be utilised for a variety of purposes. One common purpose used by most modern successful businesses, is competitor analysis.
Web scraping services help you gain actionable insights into any changes in your competitors products, services or pricing models. The web scraper can be programmed to automatically detect any changes on targeted websites, providing you with real-time information that can be used to modify business decisions and stay ahead of your competitors.
Search Engine Optimization (SEO)
The internet is the single greatest tool at a marketers disposal. In fact, the internet has far eclipsed print media as the most influential platform for marketing. With most customers flocking to the internet to find their products and services, web scraping services have become integral for any business hoping to improve their online conversion rate.
Search Engine Optimization (SEO) refers to algorithms that boost traffic towards a website. Savvy internet markets have long utilised web scraping services to help their brands dominate the online market. Web scraping technology can extract any keywords, links or titles that are used by high ranking competitors, and can automatically review your search engine ranking. This keeps you on top of your digital influence, without lifting a finger.
Ethical Extraction
The use of web crawlers, scrapers and others automated tools for gathering online content, has long been a legal and effective tool for online users. While its uses were previously unknown to many users, it has now become a normal and highly valued process in internet use.
Ethical web scraping services ensure that the owners of the original content being scraped by their services, are not disadvantaged. In fact, many identify their crawler with a legitimate user agent string. This is a software that displays information about the browser and operations system, so the user can identify how the data will be utilised.
Market Research
Web scraping has become the go-to service for any business looking to compile a potential customer base, with relevant and actionable leads. It is therefore an essential service to gain business growth opportunities, and is the first step to take when developing a market research strategy.
Web scraping provides a method of compiling data from the internet into actionable leads. For example, once you have narrowed down a specific area and target, a web scraper will further filter the criteria and information until you possess qualified leads to add to your customer base.
Web scraping has quickly proven to be a beneficial process for both private and business use. With so much data and information available in the world wide web, web scraping finally provides a way for users to extract and utilise relevant information for their needs.
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Contributed content
Founder Dinis Guarda
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