Top 10 Most Popular Blogs


Blogs have only been with us for around a decade, but in that time they have made a colossal impact on how news and other content is consumed and distributed. At the moment, the upper realms of the blogosphere are very much dominated by news, celebrity gossip, and tech blogs, and it would appear that a willingness to be edgy and controversial are the key to success in this arena.The most popular blogs in the world Interestingly, seven out of the ten blogs listed here are owned by either AOL or Gawker, which is a sign that big business is keen to get involved in this sector. Here are the most popular blogs in the world according to eBizMBA, as of January 2011, in ascending order.

1: The Huffington Post 

This US-based news website and content-aggregating blog was created in 2005 by the journalist Arianna Huffington as an alternative to traditional news media and other news blogs such as The Drudge Report, and received $5m in venture capital funding the following year, which allowed it to expand rapidly. The site features news, blogs, and original content across a wide variety of topics including politics, media, the environment, entertainment, comedy, and world news. Aside from a few columns written by well-known columnists such as Harry Shearer, Jeff Pollack, and Huffington herself, the majority of content on the site is provided by a community of over 9,000 bloggers, including many professional journalists and celebrities. A further round of fundraising in 2008 raised $15m, which allowed the site to begin publishing a range of regional editions with a local news focus. It is now the most popular blog in the world, with an estimated 54m unique monthly visitors, and was purchased by AOL for $315m in 2011.

2: TMZ 

The public’s insatiable demand for celebrity tittle-tattle would seem to be continuing unabated, as this celebrity gossip blog is currently the second most visited blog in the world with around 19m unique monthly visitors. It began as a collaboration between AOL and Warner offshoot Telepictures Productions in 2005, and remained with AOL after the 2009 split between AOL and Time Warner. The blog has earned some notable scoops over the years, including being the first to report on Mel Gibson’s arrest for drink driving in 2006 and the death of Michael Jackson in 2009.

3: Business Insider 

This New York-based business/entertainment website was launched in 2009, and is now the third most popular blog site in the world, with over 12m unique monthly views. As well as producing their own original content, they also act as an aggregator for top news stories from the web, adding in their own edgy commentary and provocative headlines. Their articles are often cited in mainstream publications such as the New York Times and news outlets such as National Public Radio.

4: Engadget 

With 11.5m monthly unique visitors, the AOL-owned Engadget is the most popular tech blog in the world. They publish news, reviews, and exclusive previews from the world of gadgets and consumer electronics in seven different languages, and also produce podcasts and a monthly television show. A mass exodus of senior staff in early 2011 was heralded as the beginning of the end for this popular website, but so far it has managed to remain at the top of the tech blog tree.

5: Perez Hilton 

This is a blog run by US television personality and blogger Mario Armando Lavandeira Jr. AKA Perez Hilton. The site is famed for its edgy content and the cult of personality of its sarcastic, celebrity-obsessed author, who has made a name for himself by ‘outing’ various celebrities as gay and engaging in online vendettas against celebrities that he dislikes. No stranger to controversy, Hilton has been in trouble on various occasions for his outspoken views, but this has only served to enhance his profile, and he is without a doubt the most famous celebrity blogger in the world at the moment.

6: Gizmodo 

This popular consumer electronics blog was founded in 2002, and is part of the Gawker Media group of online news and blog websites. It is available in seven languages, and is currently getting 10.1m unique visitors per month. In common with many of the blogs on this list, they have courted controversy on occasion, most notably with the publication of photos of an illegally-obtained iPhone 4 ahead of the official launch, which led to them being banned from all future Apple-hosted events and product launches. They also got into trouble when a Gawker videographer disrupted presentations at the 2008 Consumer Electronics Show by turning off flatscreen TVs with a gadget called TV-B-Gone. A substantial redesign of all the Gawker sites in 2010 met with a backlash from users, and resulted in a reduction in traffic, but the site has since partially rebounded.

7: Mashable 

This American-based social media blog was started by Pete Cashmore at his home in Aberdeen, Scotland in 2005. It purports to be a one-stop-shop for social media news, although they also feature a lot of content about business, gadgets, technology, and many other topics. Beginning in 2007, they started hosting the annual Open Web Awards, which was renamed the Mashable Awards in 2010. These awards are voted for by members of the public, and there are a variety of categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year.

8: Techcrunch 

Another technology-related blog, Techcrunch has more of a business focus than sites such as Engadget and Gizmodo. While it does offer some coverage of new consumer electronics products, it is usually in a business-related context, and they do a lot of profiles of tech startup companies, products, and websites. The site, which was set up in 2005, has since spawned a whole host of spin-off projects including Techcrunch Europe, Elevator Pitches, Techcrunch TV, and Crunchnotes. In 2010, they were bought out by AOL for a reported $25m.

9: Gawker 

Based in Manhattan, this news magazine/blog originally started out as a news and gossip site dedicated to New York celebrity gossip and media news, but has since expanded into providing coverage from places such as Los Angeles and Silicon Valley. Their principle sources of stories are anonymous tips from media employees and mistakes or faux pas in news stories that have been picked up by readers and other blogs, although they do also provide some original reporting. The tone is, on the whole, sarcastic and knowing, a common feature amongst popular blogs of this nature. Noted scoops include posting the infamous Tom Cruise Scientology video after it had been removed from YouTube, screenshots of Sarah Palin’s hacked email account, and an email exchange between married congressman Chris Lee and a woman he met through personal ads on Craigslist. The popularity of this website enabled them to grow a network of blogs, which includes the popular Gizmodo.

10: Lifehacker 

This weblog is an invaluable resource of hints, tips, and downloads to help people solve everyday problems and make better use of their time. For example, at the time of writing, the home page featured posts with names such as ‘how do I get out of an argument with an irrational person’ and ‘remove gum from your shoe by sticking it in the freezer’. The blog is part of the Gawker Media group, and gets an estimated 5.5m monthly visitors. They have also launched two international spinoffs, Lifehacker Japan, and Lifehacker Australia, which feature local content alongside articles from the US site.