Customer relationship can be quite time consuming to manage. But a suitable CRM software can often ease off some of that burden, ensuring that the sales personnel have time to focus on other important aspects of the business. More specifically, here are some of the things that your sales automation CRM can do to help your business streamline its operations.
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Data entry
Features such as landing pages, lead generation forms and live chat features in a sales automation CRM help you collect contact data from new leads without requiring any additional, time-consuming input from your reps. The contact data simply flows automatically into your CRM database, saving your teams some immense amounts of time.
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Provide useful, in-depth information about each contact
A good CRM software offers a rich sneak peek into customers’ past buying behavior, likes, product interests and more. With such insights, the sales team have a better understanding of each contact, meaning that they use the right approaches that help them develop trust and form better relationships with prospects. When the same kind of relationships are developed with customers, the business can increase its success rates on upselling and cross-selling opportunities.
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Create more revenue
Even though indirectly, the fact that a sales automation CRM software helps reps to know and understand prospects better, establish a rapport with customers and close more deals actually means more revenue overall.
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Making more calls to leads with auto dialing
With a good sales automation CRM solution that supports integrations with telephony apps, sales reps are able to make far more calls in less time. The system can be programmed to autodial the contact numbers of the leads one by one once the reps have created a to-call list.
This means that the sales team doesn’t have to dial each individual number one after the other, a process that can be quite time consuming, if not error prone. Eventually, there’s less fatigue on the part of your sales teams and more leads reached per unit time – hence more room for closing more deals by converting leads into buying customers.
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Implement appointment scheduling online
Managing appointments can be another demanding aspect of running a business. With automation however, your CRM solution can help with scheduling the appointments seamlessly online, with visual calendar from where you select the times and dates when you’re available to meet. This will ensure that there’s no duplicity or missed appointments.
Conclusion
The list of roles of a sales automation CRM solution can go on and on. Nonetheless, the bottom line is that that the solution automates, simplifies and centralized the sales process; collecting data on every customer interaction, and making the information available to sales reps during subsequent interactions to support the success of sales.
Ultimately, the sales team is liberated from having to spend time on routine, time-consuming customer relationship management. Rather, they are able to devote more time to the other more important aspects of the sales process, mainly understanding what leads need so they can convert to customers.
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Contributed content
Founder Dinis Guarda
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