How to Choose A Great Email Marketing Service Provider

How to Choose A Great Email Marketing Service Provider

How to Choose A Great Email Marketing Service Provider

5 Reasons Why Sendpulse Is A Great Aweber Alternative

Email marketing is one of the most powerful tools in a marketer’s toolbox. As such, having a reliable email marketing service provider (ESP) is crucial to achieving success whether you’re running a business or a blog.

When it comes to choosing a reliable ESP, there’s a plethora of options to choose from. You can either opt for one of the older, more reputable services such as AWeber or Mailchimp, or try one of the new entrants in the market, such as ConvertKit or SendPulse.

While old ESPs have years of experience on their side, they don’t often innovate and hence, tend to be complacent in the existing features they offer to their clients. In contrast, new players may not have years of experience or reputation, but they are more than willing to experiment and innovate, and as a result, go that extra mile to provide features and functionalities that make them stand apart amidst the crowd of “me too” products in the market.

SendPulse is one such email service that seems to have taken the email marketing industry by storm by providing some really innovative features at highly affordable prices.

In this article, we’ll show you 5 Reasons Why SendPulse Is a Great AWeber Alternative.

1) An Easy to Use Interface

When you log in to your SendPulse account, everything you need is right there. You don’t have to click through multiple screens to get things done. It has the easiest learning curves among all the ESPs in the market.

Beginners will be amazed at the ease at which they can launch their first email campaign and pating from other ESPs will get acclimatized to the interface and features in no time. 

On the other hand, AWeber has a confusing interface and it takes time for you to figure out just how to setup your sign up forms, email broadcasts, and autoresponders.

Despite having an excellent support team who can guide through each step, the time and effort you’d have to put to adapt to the interface and features can be frustrating. This is especially true if you’re migrating from another service. There is a steep learning curve involved here and that’s the fact you’ve to accept when you sign up for AWeber’s email service.

2) The Awesome Free Plan

This one is simple. SendPulse is one of the few ESPs in the market that offers a free plan. And their free plan is amazing, loaded with features and options that you wouldn’t normally get with a free plan. It’s even better than the free plan offered by Mailchimp, simply because they give you access to premium features such as autoresponders, web push, and more.

On the other hand, AWeber offers no free plan. Instead, it offers a 30-day trial where you’ll need to input your credit card information (always risky as you may be charged at the end of the trial period, having rarely used the product).

Despite giving access to all their features during the entire duration of the trial, 30 days is never enough to evaluate the overall efficacy of an email marketing product.

3) Easily Resend Unread Emails to Subscribers

Resending emails to subscribers who haven’t opened your email the first time is a great way to increase engagement. SendPulse allows you to perform this action with just a single click from your analytics dashboard. You can then check the success of resending your emails and track email opens.

Click on ‘My Campaigns’ to see a snapshot of the analytics of your previous email campaigns. Click on the gear icon and then select option ‘Send emails to unreads’ from the drop down menu (see screenshot below).

While AWeber offers the same feature, there are several steps involved before you’re able to perform this action. Most users of AWeber are not even aware that this option is provided and as such, tend to ignore a useful technique to increase engagement.

screenshot sense pulse

screenshot sense pulse

4) SendPulse’s Email Templates are Better-Looking

Even diehard fans of AWeber would admit how awful AWeber’s email templates are. They are just too old school and out of sync with what most businesses are looking for in an email template.

Despite having a massive database of email templates, the design of these templates leaves a lot to be desired. In contrast, SendPulse’s email templates have better design. The team clearly values quality over quantity.

screenshot sense pulse

screenshot sense pulse

5) SendPulse is Cheaper

Not only does SendPulse offer an awesome free plan, its paid plans are way cheaper than the ones offered by AWeber. Here’s a comparison of the list-based plans between the two ESPs:

screenshot sense pulse

screenshot sense pulse

And here’s a snapshot of SendPulse’s list-based plans.

screenshot sense pulse

screenshot sense pulse

As you can see, SendPulse has a clear edge in terms of pricing. In addition to list-based plans, SendPulse also offers pay-as-you-go plans to its subscribers. Under the free plan, you can send up to 15,000 emails per month to up to 2500 subscribers and get access to premium features such as web push, resend to unreads, autoresponders, and more. There is even a VIP plan if you have more than 1 million subscribers.

In Conclusion

Despite having almost two decades of email marketing experience, AWeber clearly lacks functionality as well as affordability that small businesses and professional bloggers often seek in a marketing product.

You can always bank on AWeber’s reputation and experience to give you a sense of security while using an email service. But if you want to build your list and grow it exponentially and save money in the process, then SendPulse is your best bet.

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