Killing a website stone dead is a lot easier than making one successful. That’s why if you are running a website for your business or organisation, you need to watch out for these fatal errors. While it is possible to make an astounding recovering after a mistake like this, it is quite rare. It’s far more likely that your website simply sinks into the abyss of dead domains online. So, let’s look at some of the errors and make sure you don’t fall into the common traps.
Blackhat SEO – Running a website
If you haven’t heard of SEO before, it’s probably not a good idea to try and complete it for your business yourself. Instead, you should be getting someone else to sort it out for you. The best option here is to hire a professional SEO agency. Otherwise, you could accidentally use black hat SEO techniques on your site without even realising it. In fact, if you speak to some marketers about SEO they’ll tell you that these days it’s fairly easy to stumble on some black hat tactics.
For instance, you might be adding links to your site. That’s one of the simplest ways to boost SEO for your business. You might think that’s just a matter of making sure they fit in organically and that they aren’t overloading your content. While this is true, thanks to recent updates, it’s also important for them to be completely relevant and in some way relate to the site that they are connected to. You also want to make sure that you’re choosing links that have high domain rankings, so there’s a lot to think about here.
Poor Hosting – Running a website
When you set up a site, you’ll have two options. You can either set it up for free and cut costs. Or, you can pay for a website hosting service. Now, you might think that it’s best to cut costs and set one up for free which is possible thanks to services like WordPress. Be careful though, because if you do this, you can overload your site pretty quickly leaving you with a web page that barely loads on the best of days.
And, if you’re using a web hosting service, you have to make sure that you keep up to date with those payments. Otherwise, they will block access to your site, leaving you with customers and users who can’t reach your company. In fact, it’s possible to simply buy the hosting rights for the site yourself, and this might be the best idea if you have the capital in your business budget.
No Fresh Content – Running a website
Google loves sites that offer fresh content. So, it doesn’t take a genius to realise that you should be adding as much content to your site as regularly as possible. This will help you boost your search ranking and gain more traffic to your site. It’s also going to make your business site more attractive to both new customers and older users of your site alike. However, you do have to be careful of the type of content you add. It needs to be top quality. Otherwise, you’re going to end up in a situation where again, you’re at risk of a Google penalty.
Avoid these mistakes, and you should easily be able to keep your site alive online.
Founder Dinis Guarda
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