Web traffic is one of the most important ways in which you can get business. However, actually getting web traffic to your website can feel as if it is extremely challenging to achieve. Probably, you have been asking to yourself what is the reason explaining why your traffic never increases, even if you follow step by step all the 4, 7, 10, and 100 tips ,on how to generate more traffic. Your content has wit, originality, is engaging, has creativity, you write attractive headlines, make a proper SEO but… nothing happens.
Well, the reason might be a simple one. And John Morrow, of BoostBlogTraffic.com thinks he has the answer to what you are doing wrong and what you can do to rectify it. For example, did you know that you might be publishing too much content? John Morrow suggests that you might be. He argues that this is a common reason for not getting increased traffic. The problem is that when content was sparser online, content was useful because in many cases it might have been the only article of use online. However these days quantity is not an issue, and to stand out quality is vastly more important. In fact, Morrow states that:
“When you publish a post, it needs to be better than anything ever published on that topic. Ever. Anywhere on the web”.
Clearly to do this takes time and effort. But Morrow suggests that less posts of a higher quality will ultimately bring in more traffic to your site. To achieve this requires you also to spend at least as much time promoting posts as writing them, opines Morrow. That’s because writing the post is not enough on its own. You also have to draw attention to it. Meanwhile he explains that also your content needs to entertain without being too creative. Scaring them and inspiring them are possible tactics to use, provided that the content is entertaining, but using clearly defined structures that are known to work with posts is vital to drive traffic to your website.
Another challenge of getting traffic to a site is that many organisations write for a niche that is simply too small. Unfortunately while many authorities on getting traffic will report that you need to write for a niche, that niche still needs to be sufficiently popular to get noticed and get hits. If there is just a miniscule possible audience for your blog, the actual audience will be even lower, and getting their attention will be very hard, argues Morrow. At the same time, trying to be original in your popular niche will make your content stand a much higher chance of being irrelevant to the audience. In addition to this Morrow suggests persistently (but nicely) asking influencers to share your posts, asking for links from helpful locations and building an email list. All of these help to bring people to your website from a variety of different places. The more helpful links of yours that are out there, the more likely it is that your content will be viewed. It is as simple as that, and these areas should be a priority for anyone that wants to increase their web traffic.
The biggest problem of all that Morrow highlights is a gross underestimation by website owners of just how challenging it really is to get web traffic and how much time it really takes to sort the problem out. Morrow explains that getting web traffic is extremely difficult, that it is hard work and that it requires serious time and commitment on the part of the website owner. According to Morrow this requires the website owner to see the task as a career in itself and being willing to put in the time required to “achieve mastery” in this area.
It is recommended by Morrow that the time taken to really get serious traffic to a website is four to six years of dedicating between 20 and 40 hours a week to this task. He argues that if you do this you will achieve the traffic that you seek because you will have honed and fine tuned your art to become brilliant at it. On the other hand he explains that sitting around, having a simple idea and putting up a website and blog that takes about 30 minutes is not going to attract interest. Morrow states that this just won’t happen. Of course there may be exceptions to this rule, but it seems unlikely. All the great masters of painting, music and other skills had to work on developing their talents. The simple fact of the matter is that if you want to succeed with this, you do as well.
Paula Newton is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Paula’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Paula has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Paula has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.