Fidan Aliyeva is a VP of R&D for ztudium. She is specialised in leadership, strategy, Innovation, People Management, behavioural economics, digital transformation. She writes for intelligenthq.com, openbusinesscouncil.org and hedgethink.com. Fidan Aliyeva’s background experience is in senior level leadership, project management, having coordinated operations for ztudium holdings and its multiple platforms and projects since 2011. With a career background in international Energy, Oil and Gas industry, Fidan has been working with big energy Multinationals close to CEOs and Boards project managing global projects. Fidan has an MBA in Oil and Gas Management from the University of Dundee, Scotland. In the last years she has been working, researching and writing about micro and macro trends in business, energy, oil and gas industries. She has a passion for leadership, strategy, geopolitical, environmental, tech and other global regulatory concerns with interest in behavioural psychology. Her current study involves EnioStyle – brand new socio-cultural theory on informational metabolism, psyche-typing, energy-informational exchange between people and nature based on analytical psychology, neuro-linguistic programming, transactional analysis and socionics. Application of EnioStyle to business challenges as a decision-making technique – is her new frontier for exploration.