Marketri appoints Brady Lewis as Senior Director of AI Innovation to lead practical AI adoption for mid-sized B2B firms. With experience at Salesforce and two AI startups, Brady drives client-focused strategies that align technology with business goals. Co-author of AI For Newbies, he helps teams integrate AI into workflows sustainably, balancing efficiency with human creativity.
Marketri, a B2B strategic marketing firm specialising in fractional marketing leadership and consulting, announces the appointment of Brady Lewis as Senior Director of AI Innovation. This newly created role reflects the company’s commitment to helping mid-sized B2B firms adopt generative AI in a structured, practical way that drives measurable results.
Founded in 2004, Marketri delivers fractional CMOs and CGOs who integrate directly into client organisations, providing leadership and execution without the cost of building full in-house departments. The firm serves clients across financial services, technology, SaaS, professional services, engineering services, and manufacturing.
It has been recognised as a top advertising and marketing agency by Clutch in 2021 and 2022, and listed in the Inc. 5000 in 2023 as one of America’s fastest-growing companies.
Brady Lewis: Technical and Strategic Expertise
Brady joins Marketri with more than a decade of experience in AI application development and marketing technology architecture. His career includes co-founding two AI-driven startups focused on content automation and retrieval-augmented generation (RAG). Prior to this, he spent over seven years at Salesforce, where he held senior technical and leadership roles.
At Salesforce, he managed consulting teams responsible for over $5 million in annual services revenue and acted as a principal architect delivering AI-enabled solutions for global enterprise clients.
Brady Lewis also co-authored AI For Newbies, an Amazon bestseller designed to make generative AI accessible to non-technical professionals. The book has been featured in publications such as Sage and Techfinitive. He holds a degree in Informatics from Indiana University and multiple Salesforce certifications.
A Practical Approach to AI Adoption
In his new role, Brady Lewis leads internal and client-facing initiatives that apply AI across marketing strategy, operations, and delivery. His work focuses on equipping mid-sized marketing teams with frameworks and tools to avoid “random acts of AI” and instead build structured adoption plans that improve efficiency without removing the human element from marketing.
“I’m excited to help our clients navigate AI in a way that makes it valuable, accessible, and sustainable for their unique needs,” says Brady Lewis.
Marketri’s President and Founder, Debra Andrews, highlights the importance of this appointment:
“Brady’s arrival marks a pivotal moment for Marketri. His expertise in applied AI will not only transform how we work internally but also how we help our clients harness innovation to drive smarter, faster growth. He brings the perfect blend of technical depth and strategic vision that today’s marketing landscape demands.”
Addressing Common Challenges for Mid-Sized Teams
Brady Lewis’s work is particularly focused on mid-sized B2B firms that often face pressure to adopt AI but lack a clear roadmap. His framework addresses:
- Common missteps in AI adoption and how to avoid them
- Selecting tools that align with long-term strategy rather than short-term trends
- Real-world examples of AI enhancing marketing output without overwhelming teams
By embedding these practices into client organisations, Marketri positions itself as a partner that supports cultural change as well as technical implementation.
“Marketri understands that AI adoption isn’t just a tech upgrade, but it’s a cultural shift,” Brady explains. “I’m excited to help our clients navigate that change in a way that makes AI valuable, accessible and sustainable for their unique needs.”
Marketri’s Role in the GenAI Era
As generative AI reshapes marketing, Marketri is aligning its fractional leadership model with emerging technologies to help businesses translate AI’s potential into measurable outcomes. The firm continues to focus on scalable growth strategies that combine human expertise with advanced tools, ensuring that companies can build marketing systems that are both efficient and adaptable.
Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.
