The feeling that no one knows what you’re doing or is seeing your work when you’re doing a lot of it, can be very frustrating. You might feel like it’s all just a waste of time and wants to give up, but don’t do that just yet! If you’re just starting you’re with your business, chances are, you don’t have that many customers yet, and this is something that needs changing quickly! You feel you’ve put in too much hard work to settle for only a few customers. The good news is, there are a lot of great ways to get the word out there and raise the awareness of who you are! If you want a lot more people, and potential customers, to hear about your brand, here’s what you need to do!
1) Become a social media master!
There are a lot of short, free courses online about how you can do this, look into those! Once you know exactly what you’re doing online, make sure you are using it to your full advantage, so many customers are found through social media! Don’t be afraid to message everyone, comment on so many people’s post because the more you do, the more people will see you, and that is the ultimate goal here. If you thought it would be a good idea, you could hire some students for a short-term contract who can help you with social media, after all- students are the future! They will also know the newest sites you could use.
2) Get some professional help on the matter!
Getting some help could be the best thing you’ve ever done for your business. There are a lot of places out there that can help you get your business to reach more people; it may be worth investing in a place like this in the long run. A good place to go for would be rankology.com because they help your company get higher on search engines like Google, a place where all your competitors would be! These companies are great at broadening your outreach to all sorts of customers, as well as your intended customers.
3) Go local where possible.
People absolutely love a good local find! It’s perfect for the sense of pride in where you live or spend a lot of time. Because of that, you should make the most of your local locations. For example, ask your doctor’s office if you could put your leaflets or magazines or any promotional thing you have in their waiting room. Ask around some local cafe’s if you can put your stuff on one of the tables, these places should be more than happy to support you! Along the same lines, always get involved in events in your community. Make yourself a proper pillar of the places and don’t let anyone who lives there not know who you are. Also, you can get yourself in the local newspaper these local ones might even be looking for something to put in there for free, so it is always worth a try!
4) Donate your services!
An excellent way to get your name out there would be to give your products or services to charity events that need them! You will be helping out charities, which is the most important thing (and that won’t reflect poorly on your brand either)! You are also in with a chance of getting a shout out and getting your name out there! The people that have a connection with the charity are going to see your name and might think of you when they need your services or products. Just put your all into everything that you do, be friendly and helpful and you’ll surely see some good results from all the hard work!
5) Get your communication skills up to scratch!
When people have found you, you’ll want to keep them! When you’re working on your project, whether it be a blog, a new company or even just your new film review website, you will reach the point where you are getting a lot of emails from people wanting to collaborate or just some people who are interested in what you do. When this happens, you need to make sure that your communication skills are up to scratch! Once you have been found, the last thing you want to do is put people off with messy or even annoying replies. Make sure that you are behaving in an open, professional and most importantly, friendly and approachable manner. A way that will make people want to work with you!
Founder Dinis Guarda
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