I think personal branding in a transparent environment is important, it sets you apart from the rest and depending on how you brand yourself you can create a lot of value for others whilst doing so.
Great infographic by Sestyle.it, having defined nine steps in three phases. The phases Analyze, Launch and Maintain. In a way, from a “humanization”-of-the-brand perspective, these nine steps are applicable in branding your company as well.
The nine steps are:
- Who are you?
- How are you perceived?
- What do you want to achieve?
- Create your brand!
- Create your ecosystem!
- Create your network!
- Create originial content!
- Get involved & Share!
- Listen & Monitor!
Here’s the infographic:
Below you’ll find a short presentation I made with three reasons why you should invest in content marketing, this applies also from a personal branding perspective to achieve sales goals for instance:
Below you’ll find an infographic on personal branding and how to use social media at its best:
Gianluigi Cuccureddu is co-founder of Damarque, helping you to improve your commercial performance through better engagement with your employees, customers and strategic business partners.
We offer high-impact training, coaching and consulting services for professionals, teams and organizations to help improve people ánd organizational performance and innovation capability in an efficient and sustainable way.