Top 20 Books on Social Media Part 2

As social media continues to grow and evolve, more and more books are being written to try and provide guides and insights for people who want a better understanding of this new digital phenomenon. In this 4 part IntelligentHQ series, we will highlight the top 20 books on social media and give a brief description of each, so you don’t have to trawl through the thousands of books out there to find the one that best suits your needs. This is the second part of the series of articles dedicated to 20 resourceful books any business or professional should read to master social media challenges for its business, startup or online activity.

6. Me 2.0: 4 Steps to Building Your Future by Dan Schawbel

In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future.

Covering a variety of topics all crafted to improve one’s success in the job market, Schawbel proves that just being in the game is not enough, and that one’s success lies in being ahead of the game.

Dan Schwabel is recognised as a personal branding guru and is the Managing Partner of Millennial Branding, LLC, a Gen-Y research and management consulting company.

7. The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko

The Social Media Bible is comprehensive 700–plus page social media resource that will teach corporate, small business, and non–profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google′s search engine algorithms
  • More information on plug–ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Lon Safko is a marketing consultant with more than twenty–five years of experience in speaking, marketing, sales, strategic partnering, and e–commerce.

8. Socialnomics by Erik Qualman

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you′re a marketer or business owner, the big question is whether you′ll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

Erik Qualman has helped grow the online marketing and e–business functions for several Top 100 brands over his sixteen–year career.

9. Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Joel Comm

Since 2006, forward–thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Joel Comm is one of the world′s leading new media marketing strategists and has been creating profitable web sites since 1995.

10. The New Rules of Marketing and PR by David Meerman Scott

This is the book every ambitious, forward–thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age.

This is a one–of–a–kind, pioneering guide, offering a step–by–step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big–budget advertising campaign.

David Meerman Scott is the author of Real–Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR.

Below is the very interesting video of Dan Schawbel, Social Media guru, on importance of Personal Branding:


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Top 20 Books on Social Media – Part 1 Introduction Part to the current series