In the latest episode of the Dinis Guarda Podcast, Pierre Burgy, Co-Founder and CEO of Strapi, discusses Strapi’s evolution in integration of AI, decentralisation, Web3, and how Strapi enhances e-commerce with features like Shopify integration. The podcast is powered by Businessabc.net, Citiesabc.com, Wisdomia.ai, and Sportsabc.org.

Pierre Burgy is the Co-founder and Chief Executive Officer of Strapi. Before founding Strapi, Pierre worked as a full-stack developer and front-end developer for several companies. He freelanced as a full-stack developer at Checkout.com in London. He also freelanced for Oui Will in the Greater San Diego region.
During the interview, Pierre Burgy reflects on the growing challenges in AI security:
“Cloning a website is easier than ever. And so people doing phishing probably have a good time cloning a website and sending emails with the same design as famous company designs, and yeah, they get credentials from people. That’s really bad.
Even if it’s less related to web development, it’s becoming harder and harder. We’ve had it for years, like in Photoshop, for example, you could do a fake image of anyone, but now it’s becoming much easier.”
Decentralisation, Web3, and AI
Pierre discusses the future of Strapi’s roadmap, focusing on decentralisation, Web3, AI integration, and how these technologies may shape the platform’s evolution:
“We thought about storing the content that is managed in Strapi in the blockchain.
We all single source of truth, like a blog post, you know, it can easily be edited. How do you make sure that that version of a blog post was really what it was two years ago? And I think the blockchain is the best technology to really have this sort of truth.
What we’ve heard from the community is that they want proper CMS features like visual editing, all these kinds of things, and that’s why we really decided to invest in the developer experience.
With this being said, anybody can connect Strapi to a blockchain because it’s fully customisable. They can do what they need. And so that’s feasible.
Instead, we decided to really focus on AI because we truly think that’s changing the way people are building websites and creating content. So for us, it’s a wave that made more sense.”
E-Commerce Integrations
Pierre elaborates on how Strapi, the leading open-source CMS, integrates with e-commerce platforms like Shopify to enhance content management:
“E-commerce is very important. It’s roughly 25% of the projects made with Strapi. But Strapi is used more to manage the rest of the content, not the information about the product.
There are some very good e-commerce CMSs that are excellent at managing products, like the name of the product, the images of the product, the variance of the product, the price, the description, but also managing shipping thanks to integrations and payments and orders, all these kinds of things.
Strapi is great at managing the content, like blog posts, pages, and menus – all these kinds of things. We do not intend to be an e-commerce website or an e-commerce CMS, even if you can, of course, manage products and add payments and these kinds of things, but instead we would invest in integrations. That’s why at Strapi Conf, we announced the Shopify integration.
Imagine you are in Strapi and you’re building a page. So you have your menu, and you have maybe a slider of products on your own page. What you can do in Strapi is that you can add a slide, and for the content of this slide, you can select a product which is in Shopify, for example, or any other e-commerce CMS or any other PL.
You select this product by searching for ID shoes, you select the pair of shoes that you want to display in that slider,and Strapi will store the Shopify product ID.”
Every time you’re going to change your product in Shopify, this will automatically update your front-end project because the front-end will request the Strapi API.
Strapi API, the Shopify API will populate the information from Shopify, eventually with a caching system that’s already supported with Redis, and it will send the product information to the front-end application.
It’s extremely convenient for both developers because there is one single source of truth. No need to sync data. But it’s also convenient for content editors because from within their CMS, which is Strapi, they can select products that are managed by themselves or another team in another tool.”
AI-Native CMS and Content Future
Pierre shares insights on the integration of AI, specifically large language models (LLMs), within a content management system (CMS):
“It absolutely makes sense to have an AI native CMS that allows you to, by chatting with the CMS, create some content, change some content, translate some content.
The first step is to absolutely add AI, not everywhere, but everywhere it makes sense within the CMS, because these LLMs will consume more content, will need to produce more content, and the CMS is the place to create and manage that content.
How can we go from scratch to a fully up and running website thanks to Prompt, and how can we integrate better with all of these frontend frameworks, all of these coding tools like Cursor and others? That’s really something we want to improve.
We are extremely interested in facilitating that journey. That’s another chapter that we’re working on. LEO is the new SEO. So it’s really this idea of optimising content not for Google, but for these LLMs.
When these LLMs are getting trained, they will want to get access to the content very quickly. The performance will stay a thing. They would get the content to be structured, and so everything we’ve seen with HTML and the metadata will still be a thing.
A lot of things will stay similar to what we’ve built for the past two decades, but a lot of things will change as well. We are here to empower Swappy users to navigate through this journey. At Strapi, we ourselves create a lot of content for AI. We typically use tools like Arabs to create a prompt and use some LLMs to create blog posts, for example, and push this in directly.
That’s extremely helpful to create content. It allows content editors to produce better content faster.
Human checks are extremely important, but avoiding the blank page effect, where it takes forever to start a blog post or any other kind of content, AI is a game-changer in that. It’s really your assistant, and I think the sound will be positive.”

Shikha Negi is a Content Writer at ztudium with expertise in writing and proofreading content. Having created more than 500 articles encompassing a diverse range of educational topics, from breaking news to in-depth analysis and long-form content, Shikha has a deep understanding of emerging trends in business, technology (including AI, blockchain, and the metaverse), and societal shifts, As the author at Sarvgyan News, Shikha has demonstrated expertise in crafting engaging and informative content tailored for various audiences, including students, educators, and professionals.