Digital marketing is a broad term that can encompass a variety of activities. But at its core, digital marketing is all about using digital channels to reach and engage customers.
If you’re looking to grow your business, it’s important to understand the basics of digital marketing. Here are the top things you need to know.
Make Your Results Measurable and Optimizable
Measure results and optimize. As any marketer knows, it’s important to track results in order to determine whether or not your email marketing campaigns are successful. This means setting up goals and tracking key metrics such as website visits, leads generated, and conversion rates. Use Google Analytics to measure your website traffic, and HubSpot’s free marketing tools to track leads and conversions. Another great thing about digital marketing is that you can measure its effectiveness. You can track how many people view your ads, how many people click on them, and how that converts into sales. You can also use digital marketing to target very specific users, allowing you to make your campaigns even more effective.
Be Mobile-Ready
Make sure that your site is optimized for mobile. It’s estimated that around 75% of Internet use now occurs through smartphones, making it critical that your website loads fast and looks good on any device. The first thing potential customers see when visiting your site is its loading speed, so make sure yours performs well by using tools like Google page speed insights or Pingdom Tools. For a smooth transition or incorporation of mobile compatibility, talk with your digital marketing service providers about your plan to convert your site to mobile. A few tweaks may be needed to adjust to a mobile environment, but it should be nothing significant. One of the best things about digital marketing is that it’s cost-effective. You don’t have to break the bank to make your marketing campaign mobile-compatible. By adjusting your current network setup, you can reach a large number of people for a fraction of the cost of traditional marketing methods. Additionally, you can track your results so you know exactly what’s working and what isn’t.
Be Concise
Keep it short and sweet. Today’s attention spans are short, people are overloaded with options for information, and everyone expects quick results. A study by Microsoft found that most users only read the first three sentences of every digital document they look at, so make sure your copy is written with this in mind! Key tips include the following: keep paragraphs brief (no more than 4-5 sentences each), use bulleted lists wherever possible, break up walls of text with strong images or headings, avoid jargon whenever possible, and always write for a specific person or type of customer. You can use Sprout Social’s free social media report template to see how many words you are using on all your social media platforms. Effective digital marketing can also be used in a variety of ways to reach your target audience. You can use it to build brand awareness, create leads, and sell products and services. Additionally, you can use digital marketing to target specific demographics or interests.
Utilize Social Media Channels
Make use of social media. With around 4 billion active users, social media is a key way to reach new customers and grow your business. However, simply setting up accounts isn’t enough – you need to create valuable content that will interest your target audience and encourage them to interact with you. Try using Sprout Social’s 30 free social media templates to help you plan and design your posts, then use our Twitter analytics tool to measure performance and find out which types of content are most popular with your followers. Digital marketing is relatively new compared to traditional forms of advertising, but it’s actually very simple to get started with this type of campaign. If you have a website or social media page already set up for your business, then you can simply run an ad through one of the many available platforms. Not only will this help promote your site or page, but it can also lead to more people visiting your site and ultimately buying your products or services.
Make Your Results Measurable and Optimizable
Measure results and optimize. As any marketer knows, it’s important to track results in order to determine whether or not your campaigns are successful. This means setting up goals and tracking key metrics such as website visits, leads generated, and conversion rates. Use Google Analytics to measure your website traffic, and HubSpot’s free marketing tools to track leads and conversions. Another great thing about digital marketing is that you can measure its effectiveness. You can track how many people view your ads, how many people click on them, and how that converts into sales. You can also use digital marketing to target very specific users, allowing you to make your campaigns even more effective.
Embrace Automation Whenever Possible
Digital marketing involves making use of automation wherever possible. One of the benefits of digital marketing is that it can be automated to save you time and effort. Tools like Hootsuite allow you to automate tasks like tweeting new blog posts, scheduling social media posts ahead of time, and monitoring your brand’s online reputation. This leaves you more time to focus on creating great content and engaging with your followers.
Digital Marketing offers great benefits when used correctly and can really help to expand your business presence. It is a powerful tool for businesses of all sizes – if utilized properly, it can help you reach more customers, grow your brand, and boost your bottom line. By keeping these key points in mind, you’re on your way to using digital marketing to its fullest potential! If you are unsure of how to get started or need some guidance, be sure to consult with an experienced digital marketing firm.
Founder Dinis Guarda
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