A steady path from athlete to industry specialist
David Wiley Georgia did not chase fast wins. He built his career one clear decision at a time. His path runs from college football to corporate sales to legal marketing. Along the way, he learned how timing, focus, and small details shape long-term results.
“I never tried to do everything,” Wiley says. “I tried to do one thing well, then build from there.”
That mindset has guided his work for more than two decades.
Early life and lessons from sport
Wiley was born in Roanoke, Virginia, while his father served as a Marine officer in Vietnam. In 1972, his family moved to Georgia. He has lived in Metro Atlanta ever since.
Structure played a big role early on, as discipline at home carried over into sport. At Wofford College, David Wiley Jefferson, GA studied Business Economics and played football. He earned All-American honours twice, in 1989 and 1990, and served as team captain during his senior year.
“Being captain teaches you accountability,” he says. “If things go wrong, people look at you first.”
Those lessons stayed with him after graduation. He finished college with a 3.4 GPA and a clear sense of how preparation affects outcomes.
The first business and learning how markets work
In 1998, Wiley started his first company selling HP toner cartridges. The idea was simple. Many large companies printed payroll in-house. They needed reliable supplies.
He sold to organisations like Coca-Cola, Bayer, Lockheed Martin, and the NFL.
“It wasn’t exciting work,” he says. “But it showed me how systems run. Payroll does not stop. Supplies matter.”
This phase taught him how businesses buy, how trust forms, and how consistency keeps clients. He learned that steady service often beats clever ideas.
Founding Belief Marketing Services
In 2014, Wiley launched Belief Marketing Services. At first, the company worked across several verticals. These included personal lending, home warranty, and wireless services.
Over time, one area stood out. Legal marketing demanded precision. Timing mattered more than volume.
“We saw that accuracy was everything,” Wiley says. “A claimant with a clear incident date close to the accident changes the entire conversation.”
Belief Marketing shifted focus. The company specialised in generating highly qualified motor vehicle accident claimants. The work relied on clean data and careful screening.
“We stopped chasing numbers,” he says. “We chased relevance.”
This approach shaped the firm’s reputation. Clients came to expect leads that matched their needs, not just their inboxes.
Why focus became a competitive advantage
Legal marketing is crowded. Many firms promise scale. Wiley chose restraint.
“I would rather send ten leads that make sense than a hundred that don’t,” he says. “Noise wastes time.”
His background in sport influenced that thinking. Teams win by knowing their role. Businesses work the same way.
By narrowing the firm’s scope, Belief Marketing built repeat processes. Systems replaced guesswork. Consistency replaced experimentation.
That focus also helped Wiley manage growth without adding unnecessary complexity.
Leadership outside the office
Wiley’s work does not end with business. He founded Cash In Time Ministries to help families facing urgent needs. The support is practical. Rent. Power bills. Groceries.
“These are not long-term problems,” he says. “They are short gaps that cause big damage if no one helps.”
He also spent eight years coaching girls’ football. He took a recreational team from age nine to a Top 10 ranking in Georgia by age thirteen.
“Progress came from small steps,” he says. “Not speeches. Not pressure.”
Coaching reinforced his belief that development happens through patience and repetition.
A measured view of success
Wiley does not frame success around growth charts or headlines. He uses simple tests.
“Did the work help someone?” he asks. “Did it hold up over time?”
Setbacks have shaped that view. He admits that trying to expand too quickly caused problems earlier in his career.
“I took on work that wasn’t a fit,” he says. “It slowed everything down.”
The lesson was clear. Say no more often. Build systems before scale.
Looking ahead with clarity
Today, Wiley continues to refine his work in legal marketing. He stays close to the details. He avoids trends that do not improve outcomes.
“Timing and accuracy will always matter,” he says. “Those don’t go out of style.”
His career shows how clear focus can turn simple ideas into durable results. From toner cartridges to legal leads, the pattern stays the same.
Do the work. Respect the details. Build steadily.
“I’m not interested in shortcuts,” Wiley says. “I’m interested in what lasts.”
Peyman Khosravani is a seasoned expert in blockchain, digital transformation, and emerging technologies, with a strong focus on innovation in finance, business, and marketing. With a robust background in blockchain and decentralized finance (DeFi), Peyman has successfully guided global organizations in refining digital strategies and optimizing data-driven decision-making. His work emphasizes leveraging technology for societal impact, focusing on fairness, justice, and transparency. A passionate advocate for the transformative power of digital tools, Peyman’s expertise spans across helping startups and established businesses navigate digital landscapes, drive growth, and stay ahead of industry trends. His insights into analytics and communication empower companies to effectively connect with customers and harness data to fuel their success in an ever-evolving digital world.
