According to statistics released by Qualtrics, 86% of customers will pay more for a better brand experience, while just 1% of consumers feel like brands and business live up to the expectations that they advertise.
Improving the customer experience of your business is an obvious way to improve annual revenues, gain a larger client base and enhance the reputation of your company. Let’s look at these in a little more depth and learn more about how increasing the quality of customer experience can benefit your company’s performance.
You can push up annual revenues
If your customers are enjoying your services and products, then they’re more likely to come back for more. They are also more likely to pass on your business details to other potential customers looking for your services. It’s simple, really; the more customers you please, the more customers you will acquire, and so the more revenue you will generate.
Let’s take a look at this from the standpoint of an insurance company. Be Wiser Business Insurance constantly strives to offer the best insurance services in its sector, helping its customers to save money and enjoy a hassle-free service.
In the majority of cases, consumers are looking for the best price – and, if you’re offering that, then you are more likely to attract more customers or sales.
You can boost the firm’s reputation in the community and online
If you run a local business, then that company is going to rely significantly on its image in the community. If your business develops a reputation for delivering a poor service or not treating customers the way they should be treat, then this is going to firstly give you a bad reputation among your client base as well as reduce potential revenues.
Keeping all of this in mind, businesses should always endeavour to go above and beyond for their customers and treat them with respect, care and integrity.
More businesses are increasingly choosing to venture online to sell their products, choosing to value e-commerce over traditional land-based sales methods. In the online world, all of your competition is under one big digital roof, meaning that your customer experience needs to be spot on and stand out from the crowd.
It’s important to develop a solid SEO strategy to place yourself at the front of the queue within your industry as well as develop an appealing brand image, as well as a fluid user journey to encourage customers to stay with you rather than choose to drift to rival companies in your sector.
You can further your company’s brand image
In 2018, brand image is vital to the success of your business, with consumers often choosing products and services for their aesthetic value rather than the realistic quality of a product.
Although it certainly helps to have a quality product, businesses should also aim to provide a relevant and intriguing customer experience that consumers would feel silly to turn down. There’s a reason why customers prefer branded items over non-branded, “less reliable” products.
Even holding public liability insurance – and publicising that you do – could feed into your company’s brand image, as this type of insurance is for the benefit of customers. You could obtain an especially cost-effective public liability insurance policy from Be Wiser.
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Founder Dinis Guarda
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