Could NIO overtake Tesla as the EV leader?

Competition amongst car manufacturers with electric vehicles has never been tighter in 2022, and there are several players vying for top status.

Li Auto, Xpeng, BYD, Volkswagen, Ford, General Motors, Tesla, and NIO, among others, are all in the hunt for a piece of the growing EV market

As regulators introduce stricter emissions standards, many other manufacturers are also updating their factories to follow suit.

So should you be looking to add the emerging stock of NIO to your portfolio? Will NIO overtake Tesla in the EV sector? We’ll take a closer look below. If you choose to invest your hard-earned investment capital in the EV industry, remember to choose a regulated and trusted broker, such as Easymarkets, to execute your trades quickly and conveniently.



The Chinese company, NIO, is relatively new to the electric vehicle scene, having only been founded in 2014. They manufacture premium cars, designed for style and comfort, with a price tag to match.

NIO delivered over 25k vehicles in Q2 this year, according to the company’s earnings report, an increase of around 14% on last year’s numbers. Profit margins were down significantly over the quarter though, from over 20% profit in 2021 to just over 16% profit in the same quarter of 2022. Revenues were just 3.9% up on the previous quarter, despite the increase in deliveries. 

The difficulty NIO has faced this year, as many EV manufacturers are also finding, is the materials for parts – in particular, batteries and chips are becoming more expensive, supply chains are slow, and companies are struggling to get their hands on whatever they can find.

NIO hopes to export its products to 25 countries by 2025, but in order to take more control and keep pricing and supply more consistent, they’ve joined the likes of Tesla by sourcing their own raw materials. They’ve done this by securing a ($12M) 12.16% stake in an Australian lithium mining company, called Greenwing Resources.

For Q3, the company expects to increase sales of vehicles from around 31%-38% to 31,000 vehicles from the same 2021 quarter, depending on market conditions. Founder and CEO of NIO, WIlliam Bin Li, expects the second half of 2022 will be critical for the company, as it scales up production of its popular ES7 vehicle and begins mass production of its new ET5. 



In the meantime, Tesla also showed a small drop in production in Q2, but is reported to be expecting deliveries to total between 350,000 to 370,000 vehicles in Q3, which would be a jump of around 40,000 vehicles in Q1. 

The company has had to negotiate the same factory shutdowns and supply chain issues as NIO but is upgrading its production to meet the growing demand. 

For the moment, NIO really isn’t in the same league as Tesla in terms of production volume, but given the huge unmet demand out of China, and the incentives being offered to consumers by governments, they’re a possible long-term challenger for sure.