For your business to be a success; it’s got to tick off just one box. It has to. If you do this, everything else will soon fall in line. Your customers need to start seeing your business as a) a necessary purchase point and b) a point of connectivity. You might be wondering how you can get customers to connect with your company on a level that’s more personal. Well, we’ve got some great concepts that are sure to make engaging your customers a lot easier.
Unique Social Media Strategies
Obviously, you should be using social media for your business, but it’s not enough to just post updates and links. You need to get more inventive and creative. On Facebook, you should set up a group based around one of the ideas of your business. Do this, and you’ll be able to expand the organic reach of your company online. You might also want to look into using buy buttons.
Buy buttons on social media are brilliant because they make things easier for the customer. All they need to do is click, and they’ve purchased your product. They don’t even have to move from social media to your site. You might also want to look into ways to connect through social media that are more engaging. One idea is to use live video feeds to speak with your customers. It’s cool, instant and is sure to capture their interest.
More Than SEO
Again, SEO is great, but you need to be looking at the bigger picture. It’s no longer enough to just put links and content on your site. It’s not even enough to use SEO purely online. You need to start thinking about how to use offline marketing to boost SEO. One way to do this is with fliers.
If you have a local company, and you’re handing out fliers, make sure they have your Twitter handle printed clearly for audiences to use. By doing this, you can connect offline marketing to an online campaign with great effect. If you pick the best SEO company, they’ll cover all the aspects of the marketing for you. You might want to think about what happens after customers find your site as well. Ideally, they’ll make a purchase. However, they’ll only do this if they find your business site is impressive and engaging.
Lastly, it’s a simple piece of advice but one that is quite important. You need to talk to your customers and communicate with them. You can do this directly or indirectly. For instance, if you have a Facebook group, you can post a question in the group feed. Your customers may then respond to that question, and you have now gained their interest. Alternatively, you can message customers directly through social media .
Both approaches will work, and it all depends on what you are trying to achieve. Don’t forget; social media is a great tool for customer service. It engages the customers without being completely intrusive.
Using these clever concepts, you’ll connect with an audience and lay the foundation for a strong promotional campaign.
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