Cloud Computing Headquarters Event – Cloud World Forum London

Cloud computing has had a revolutionary impact on the business world, reducing IT costs considerably and providing the ability to scale up or down server functionality to suit demand. Instead of having to install and maintain dedicated hardware servers, cloud users can instead hire out IT resources from external providers at a much lower cost. It’s more secure, as the data is backed up across multiple locations, and if more capacity is required, it can be obtained instantly and seamlessly, without the need to purchase and install additional hardware and software.

This means that companies can respond to increases or decreases in the required capacity much more easily and cost-effectively, reducing the risk of over-investment to meet short-term demands. It also opens up new opportunities for collaboration, allowing people from all over the world to work on projects simultaneously over the web. Also, the vast scale of cloud computing networks make the processing of Big Data – such as the vast amount of information provided by the stockmarket or social media – accessible to those that do not have huge computing power at their disposal. It’s an inclusive technology that removes many of the barriers to growth that smaller firms can face, and also provides substantial cost and functionality benefits to larger companies and organisations.

On June 26th and 27th 2013, over 220 industry experts in the field of cloud computing will be appearing at the fifth annual Cloud World Forum at the Olympia National Hall in London. Guest speakers include Amazon Web Services’ Chief Evangelist Jeff Barr, BP CIO Dana Deasy, Spotify CTO Oskar Stal, Director General of Information for the European Commission Francisco Garcia Moran, and World Wide Web Consortium CEO Dr. Jeff Jaffe. These guest speakers will be appearing across eight theatres, each providing their own vision and strategy for how cloud computing can be utilised to enhance and empower organisations. 

As well as the guest speakers across eight theatres, there will also be a large-scale exhibition featuring over 150 leading solutions providers. Over 5,000 people are expected to attend the event, which is free to attend, as long as you first register on their website.

One of the new additions for this year’s Cloud World Forum is Channel Focus, an event that takes place in the Connection Theatre on day 2. This provides a unique opportunity for channel organisations to network and engage with some of the leading cloud platform providers, providing System Integrators, MSPs, CSPs and VARs with a framework for the discussion of new industry trends and the development of business strategies in conjunction with end-users.

Another feature that is new for 2013 is that the Big Data World Conference, which is its second year, will be co-located at the Cloud World Forum. This is a two-day programme of talks from some of the leading figures in the emerging field of big data, including Paypal’s Principal Architect Daniel Austin, RichRelevance’s Chief Scientist Darren Vengroff, and Apache Hive Co-creator Joydeep Sen Sarma. In addition to the discussions, the Big Data World Congress will feature an exhibition which will be integrated with the main Cloud World Forum Exhibition.

Also co-locating at the event will be the third annual CDN World Forum, dedicated to the optimisation of Content Delivery Networks (CDNs) for Video, Web, Data, and Mobile Services. Over 60 of the biggest names in CDN will be speaking at the event, including Ken Florance of Netflix, Martin Conan of Orange, the BBC’s Marina Kalkanis, and Neil Walker from BskyB.

In addition to the keynote speeches, there will also be a series of seminars held across three theatres over the course of the weekend. These will be hosted by leading experts in the cloud computing sector, and will include panel discussions, how-to guides, and case studies of major companies and organisations. While many of the how-to guides will take a more generalised approach, some, such as the talk by Sujay Jaswa, VP of Business Development at Dropbox, will be specific to certain services. This talk, entitled ‘The “magic” of Dropbox in business’ focuses on the benefits of looking at business technology from a problem level rather than a feature level, providing valuable insight into how his company has approached the process of providing cloud solutions.

The panel discussions will be covering topics such as the role of telcos in the future of the enterprise cloud, Data Protection and legal concerns for channel providers, and Mobile, Cloud and Big Data for new ROI. The latter will be moderated by Dinis Guarda, CEO and Founder of Ztudium(the publisher of and, and will also feature Eric Van Miltenburg of YouSendIt, Chris Croft of Allied Telesis, Eli Karpilovski of Mellanox Technologies, and Boundary’s European Sales Director Mitch Read. This will be taking place at 2pm on 26th of June in the Connection Theatre, and will concern the need for operators and vendors to deliver on multi-device connectivity in a world where consumers use multiple devices.

Among the case studies held across the three theatres, there will be in-depth looks at how major organisations and firms have implemented cloud strategies to their advantage, presented by representatives of the companies themselves. The list includes IBM, BP, Spotify, UEFA, and Betfair. The BP case study will be presented by BP’s CIO, Dana Deasy, who promises to ‘share BP’s experience in bridging from established IT service provision to the world of the cloud’.

Registration for the main events is free, although the purchase of a top-level Executive Pass will provide access to the exclusive Executive Summit events, which includes several roundtable discussions in which attendees are invited to participate, a series of 5-minute lightning talks from thought leaders Cloudcamp, and the Computer Weekly European User Awards ceremony.

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