Wide format printing is a method that allows businesses to print media in bigger forms, including banners and posters.
While this printing option may have originally only been considered by industrial workplaces, in recent times, it is being increasingly considered by many different industries.
Examples of firmswho would benefit from such printing includeadvertising companies, who will need to be able to print with low initial cost and still achieve effective results.
If you are contemplating a wide format printer but aren’t sure how it will help to take your business to the next level, it may help you to understand its benefits.
Read on to discover the new opportunities that a wide format printer can offer and how it could fit into your workplace, as the perfect business investment:
Improved print clarity
All wide format devices are inkjet printers.
This means that hundreds of miniature guns fire dots of ink onto the material that you are printing onto, which make up the whole picture.
This precision ejection of ink droplets means that it is possible to produce amazing image clarity, even for larger items like banners and posters.
This method of printing also allows the ink to bleed slightly, meaning that it is possible to achieve gradients which can add to the effect of an overall more aesthetically pleasing picture.
While desktop Epson printers are perfect for printing off A4 pages at high speeds, and can fit seamlessly into office life, they may not be the best choice for producing larger media items.
When printing posters, using a desktop device you may have to insert sheet after sheet of paper in order to produce the whole picture. A wide format printer can simply take a larger sheet and print the image in one go.
This also means that the produced results will be much better, as there will be no visible gaps on the page.
One of the greatest benefits to large format printing is the fact that it allows for much more accurate colour reproduction.
A wide format colour printer usually uses more individual ink cartridges than the traditional cyan, magenta, yellow and key (black)colours, which means that it is possible to create different shades and tones.
In turn, the printed image can be of a much higher quality, making it the perfect option for those who wish to display a picture in high definition.
With some printer types, you may be limited to the media that you print on, due to the size of the paper tray and thickness your machine can handle, but this is not an issue with wide format printers.
These devices can print on an array of media types and thicknesses, including card and fabric. They can also be used to stay up with current trends, such as wallpaper and other forms of decorative art.
Most wide format devices are designed for much harder wear, due to the nature of their printing.
An example of this is that Epson wide format printers feature permanent printheads, which don’t need costly replacement. In addition to this, they have the option to use water resistant and durable ink.
New marketing options
Marketing and advertising specialists can harness the power of a wide format printer to enhance brand awareness and boost visibility for a product or service within a specific industry.
Using large print can give the upper edge over competitors, who may be simply focusing on digital marketing and leaving a gap in their reach.
Eye-catching posters and banners can help to increase brand awareness in your local area and bring in new clients or customers this way.
Simple to use
While you may think that wide format printing is a difficult technique to grasp, this is not the case.
These devices are user-friendly and responsive to customer needs. As they keep the basic technology of an inkjet printer, they are simply a small change from this device that can lead to big results.
As you can see, wide format printers are an excellent choice for any workplace, and can be put to use instantly to help branch out your creativity and put ideas into action.
So, if you need a printer that is user-friendly and responsive to customer needs, in terms of demand for technology, then consider a wide format printer for your business.
Founder Dinis Guarda
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