How Technology Keeps Changing the Future of Branding a Business

1x1.trans - How Technology Keeps Changing the Future of Branding a Business

Will Technology Change The Future Of The Business Cards?

New technological developments are shaping and changing every aspect of how to make business. From AI and new software that would take care of numbers and all the administration section to how new advancements on the internet, social media and smartphones are indeed modifying the relationship between customer and companies.

This new relation is particularly sensitive in nowadays business. Many of the companies out there from all sectors really do care about keeping a good brand image, and they do it mostly through social media like Twitter or Facebook instead of opening a direct contact with customers. That gives us a clue about what they do is actually part of their marketing strategy rather than providing a excellent customer service.

Either way, the key point here is that a modern company should really focus on communicate with their customers and provide them the best experience possible and, provide them experience that can be shared, public and through high technology. And despite the digital, little less is left to show off our company than the never-forgotten business cards.

Business cards are on of the last resort of physical, raw marketing in which the face-to-face encounter makes the difference between success or failure. In words of Networking expert Patrick Allan, “business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully they will be able to pull out your business card and call versus trying to remember your company name and searching the web.”

Although they are old-school marketing, it doesn’t really mean they have to be boring or not-technological. In fact, online print manufacturer instantprint company have released a study where they glimpse the future of business cards. For that, they question a number of business experts to see how the future for business cards is shaping up.

Print experts, such as Joseph Flynt of 3Dinsider, discuss how print and technology could integrate to revolutionise the standard paper business card. Combining expert interviews with research into recent technological developments, instantprint have made conceptual predictions on future integrations of technology and print.

Joseph Flynt, owner of 3D Insider, said that he thinks “some business cards could be 3D printed in the future. This would make them extremely unique and completely customizable. This will become more likely as 3D printers become more common in people’s homes.’’

On the other hand, instantprint have showcased some of the key ideas that came out of these discussions: from a medical updates sent direct to a doctor to a hologram GPS-map. They have even released a short film that creates an exciting look at the future.

The predictions of business cards of the future were varied, but a key theme remained: physical cards would be the driver of new communication technologies. Whether it’s a smart chip activating an immediate profile exchange on a website, or a business card set to remind customers of an upcoming boiler service date, everything starts from a printed card.

James Kinsella, Co-Founder of instantprint, said of the campaign that “as a forward-thinking team and the UK’s fastest-growing online printer, we’re proud to be at the forefront of our industry as technology continues to advance. As the digital and physical worlds continue to merge, we are starting to see technology integrate with printed marketing materials such as business cards.

We’re looking forward to what the future has in store for print and seeing how SME’s can use this ground breaking technology to engage with their customers.”

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