Social Media Monitoring Tools – DataSift

Social media is an ever expanding digital phenomenon. People use it all over the world to keep in contact with each other and share their interests and opinions, but this powerful new technology can also be harnessed by corporations and businesses to expand their brand and connect with their customers more directly. That’s why social media marketing has become essential for any business or website owner today.

social analytics infographic

However, the distributive nature of social media can at times make it overwhelming to track and monitor conversations. To fully understand the benefits of social media to your business, you need to know exactly whats going on out there, what people are talking about and why. Luckily, you can take advantage of social media submission tools as well as tools to measure your social influence. In this series of articles, we will discuss some of the best  tools used to monitor conversations across multiple social networks.

There are many reasons to monitor conversations on social media. If you have an active social media strategy for your business, you need to listen to what your customers are talking about you.  Content publishers and marketers may wish to monitor trending topics.

Below are some reasons to track conversations on social media and infographic on how to analyze your social media activity:

  • Find out who is talking about your business, brand or website
  • Discover who is talking about your competitors
  • Research topics and trends related to your niche
  • Discover who is sharing your content
  • Engage with your audience


DataSift is a social-data platform company, enabling enterprises and entrepreneurs to mine the social web for insights from the billions of public social conversations on Twitter, Facebook, and millions of blogs and forums.

As a licensed Twitter resyndication partner, DataSift analyses data across the social-web, enabling companies to create powerful filters to listen for social-signals about brands, breaking news, and public opinion. Delivered as a cloud-platform, DataSift does the heavy-lifting for companies creating social-media monitoring, social CRM, business intelligence, financial-trading and news-monitoring applications.


DataSift was founded by Nick Halstead to help organizations improve their understanding and use of Social Media. They are focused on producing state-of-the-art data-filtering technology and driving innovation in Big Data. DataSift started its life as an offshoot from TweetMeme, the highly popular Twitter news feed service. After witnessing how quickly Social Media impacted organizations, Nick Halstead set out to create a platform to help companies manage Social Media and capitalise on the insights to be found within the data.

How it works

DataSift offers powerful and sophisticated tools for extracting value from social data by offering tools for collecting, filtering and analyzing this data. Social Data is more complicated to process and analyse because it is unstructured, so DataSift’s platform has been built specifically to process large volumes of this unstructured data and derive value from it.

Below are top 7 reasons why companies choose DataSift as their social data platform:

(1) Keywords are not enough anymore

(2) Company wants to analyse the data, not just receive it

(3) Company needs to access a cocktail of sources spanning social and news

(4) Company wants to access 2+ years of Twitter Data

(5) Company wants to be 100% compliant with Twitter

(6) Company wants a trusted, transparent service

(7) 14 days free trial

DataSift Demographic – Insights into your social audience

The unique feature offered by DataSift is a Demographic Analytics tool. It solves one of the biggest challenges faced by companies trying to track and analyze social conversations on Twitter – how to build more dynamic picture of the market segment that is passionate about your product and brand, how to engage with your consumers? Using 23 additional demographic details including gender, city, profession, age-range etc, demographics allows company to segment the conversations about the product to identify the sentiment from your target market segment versus the whole market.

There are 3 ways to use Demographics:

(1) Build a deeper segmentation and understanding of your social audience through comparing your ideal target market with your actual social followers and engagers

(2) Identify market segments that have a strong positive or negative sentiment to a product or brand.

(3) identify similarities and trends among social customers, i.e. other affiliations or interests that they have in common, such as other brands or businesses they engage with.

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