If you’re marketing your business this year, you definitely need to think about online promotion. No matter what type of business you’re running, there are plenty of advantages to online marketing. Let’s look at a few right now.
Firstly, there’s the fact that through online promotion you can theoretically reach a truly unlimited audience. If you think about how many people are online every day, you’ll realize just what type of potential an online promotion has. It’s a cheaper option too, particularly compared with offline forms of marketing such as television marketing.
Viewers were shocked when this year’s super bowl didn’t feature the typical onslaught of trailers. Instead, many were released online or left off the table completely for a later date. Now, there is an advantage of airing trailers during the Superbowl. Over a hundred million people watch it, so you definitely have the opportunity of finding a market. But even thirty seconds could cost thirty million.
Most producers aren’t willing to commit to that type of investment anymore. Not when ads can be placed online for lower costs and will be seen by the same type of audience. Since we’ve mentioned some of the key advantages of online marketing, it’s worth thinking about the type of promotion that you should use as well. For instance, you certainly want to consider the possibility of blogging.
Log A BlogImage source pexels
Blogging presents a unique opportunity for business owners. A blog will allow you to create your own unique marketing space online. You can use this platform to release fresh information about your business that customers are going to be interested in. You can also use it to boost your SEO online. Don’t forget SEO is one of the main ways to market in the online world. We’re going to look at this in more detail a little further down.
But it’s important to realize that with a blog you can add as much content as you like to your website. The benefit of this is that it gives you more space to add in SEO techniques where they look natural and don’t attract the wrong type of attention. If you use too much SEO, you are sure to be granted a Google penalty. This won’t happen as long as it fits into your content.
When you are setting up your blog, you may want to advertise the possibility of guest writers. Guest writers is a fantastic marketing method. It allows you to attract the followers of people who may in some way be connected to your business. For instance, let’s say that you are running a wholesale children’s clothing e-commerce site.
If that’s the case, it makes sense to think about using the services of a blog owner who writes about parenting. They can then post on your blog about the clothing that you offer.
Alternatively, you can take the chance to invest in some sponsored content. With sponsored content, you can get reviews of your services or products on other popular blogs around the net. As you can see, it works both ways
Go LiveImage source pexels
One of the key benefits of online marketing is that it allows you to connect with customers and clients on a more personal level. When you do this, you open up the possibility of them becoming loyal customers eager to buy your products and invest in your services. But they won’t just be buying. They’ll buy, even when there might be a better, cheaper option on the market. Suddenly, you have a customer base that will never disappear, and that’s exactly what you want.
To get this, you need to look at ways to make your business more accessible, and the answer is live marketing. With a live feed, you can connect with customers in real time and encourage them to engage with your company. You might even be able to get them to market your business to their friends or followers online.
They can do this through the use of user-generated content. If you want to encourage UGC , make sure that you are talking to your customers. Make sure they know that you want their ideas, their opinions, and their voice to help improve your business.
You can set up live feeds on anything from Facebook to Snapchat. You’ll be amazed by the type of impact this has on customer perception of your business.
Oh SEOImage source pexels
We’ve already talked briefly about SEO, but it’s worth looking at search engine optimization in a little more detail. First, it’s important to realize that SEO isn’t just about keywords and link building anymore. As we have seen, it’s an umbrella term that includes a wide variety of marketing tactics.
For instance, one of the best ways to build up your SEO is to use social media. With social media, you can post content and then encourage shares. The more content is shared from your site, the higher the ranking will be. If you go viral, you could see traffic to your business site increase dramatically, seemingly overnight.
If you are interested in using SEO, but you’re unsure where to start, you might want to check out an SEO blog. You’ll find lots of ideas here about how to increase your profile online and boost your reach. The benefit of this is that you can get the expertise you need without having to pay for an expensive, professional service.
Release VideoImage source pexels
Did you know that within ten years the majority of the content online is going to be video? This shows how important video marketing is going to be in the future and that’s why you have to start focusing on it right now.
It’s worth releasing at least one video a week on your site. This will count as fresh content which Google absolutely adores, so it’s certainly going to impact your ranking. It also makes your site far more dynamic for users and will increase their interest in your company.
We hope you have found this information useful and hope you use it to build up your digital marketing.
Founder Dinis Guarda
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