The United Arab Emirates (UAE) is a massive advocate of artificial intelligence (AI) technology, particularly with regards to entertainment experiences.
Read on as we analyse the different ways in which AI will influence entertainment experiences in the Middle Eastern nation over the next few years.
Strategic Technology Partnership with the US Fuels Next Generation Experiences
The United States government granted Microsoft licenses to export advanced Nvidia AI chips to the UAE last year, a first-of-its-kind and a major milestone in bilateral trade cooperation.
These high-end graphics processing units (GPUs) are the backbone of cutting-edge generative AI systems, large-scale content synthesis and advanced machine learning models.
UAE firms across all spheres will soon have access to the computational horsepower of US data centres. Having access to these chips allows Emirati creators to build ultra-realistic virtual worlds, generative video, music tools and content engines that adapt to their audience in real time.
Studios in Dubai’s media hubs, such as Twofour54, will increasingly turn to AI tools trained on these chips to design multilayered, complex backgrounds, dynamic soundscapes and exciting characters.
Using AI helps to reduce time and lower costs. The UAE is well on course to establish itself as the leading authority in the Middle East’s AI race.
AI and the Rise of Licensed Online Gaming
The UAE’s entertainment industry is about to experience a seismic shift as the country continues to open its doors to regulated online gaming and casino platforms.
The best online casinos featured on comparison sites such as haztayeb-uae.com/en/ are currently licensed by gaming authorities in other jurisdictions.
However, the creation of the General Commercial Gaming Regulatory Authority (GCGRA) to oversee gambling in the UAE will change how the sector operates.
Each one of the UAE’s seven emirates can issue an online gaming license under this new regime, planting the seeds for what will be a controlled system of digital wagering and casino entertainment.
AI will be used to tailor experiences based on consumer behaviour. It can help create balanced challenges for newcomers and experts, thanks to machine learning systems. The technology can also be deployed to fortify security and ensure responsible gaming.
Napier AI recently signed an agreement to partner with The Game LLC (operators of the UAE’s national lottery) to embed AI-powered customer screening and anti-money laundering measures.
AI-Driven Media and Content Innovation
The UAE’s entertainment industry will increasingly tap into AI to reinvent its creative workflows and audience engagement.
At major regional technology expos such as GITEX Global, AI platforms Hollywood.ai and Bollywood.ai garnered considerable attention.
They are helping to democratise content creation, enabling local and other Middle Eastern storytellers to generate high-quality audiovisuals and multilingual components at scale. This development is a massive game-changer for companies in film, animation and marketing.
The technology can be used to compose original scores and soundtracks for content. It can also create digital personas that help to increase engagement on social platforms.
AI translation and lip-sync tools will ensure films and shows can be released simultaneously across different language markets immediately they are out.
International media houses are embracing AI for scale and localisation. UAE content creators can compete with them by employing these same technologies to amplify cultural narratives.
The Final Word
The UAE authorities recently banned the unauthorised use of AI to generate images of national figures or symbols, a subtle announcement that it will guard cultural integrity and punish misuse.
The UAE’s current copyright and internet laws are still trying to come to grips with the complex role AI plays in content ownership, especially in machine-generated works.
These measures are crucial as platforms collect more individual data to personalise experiences. It will ensure they do not compromise on cultural values and security.
Peyman Khosravani is a seasoned expert in blockchain, digital transformation, and emerging technologies, with a strong focus on innovation in finance, business, and marketing. With a robust background in blockchain and decentralized finance (DeFi), Peyman has successfully guided global organizations in refining digital strategies and optimizing data-driven decision-making. His work emphasizes leveraging technology for societal impact, focusing on fairness, justice, and transparency. A passionate advocate for the transformative power of digital tools, Peyman’s expertise spans across helping startups and established businesses navigate digital landscapes, drive growth, and stay ahead of industry trends. His insights into analytics and communication empower companies to effectively connect with customers and harness data to fuel their success in an ever-evolving digital world.
