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Traackr
Influencer and creator marketing platform for large consumer brands, combining creator data, campaign workflows, spend benchmarking and an AI strategist called Abigail.
What Traackr does
Traackr gives global brands one system to plan, run and measure creator programmes across many markets. Teams use it to choose which creators to work with, manage campaigns and compare their creator performance with competitors through its Brand Vitality Score. In September 2026 it launched Abigail, an AI layer that drafts creator shortlists from a brief, analyses creator content and writes campaign reports.
ForBrandsEnterprisesAgencies
Products
- PlanHelps decide which creators to activate, on what terms and with which content types.
- ActivateRuns creator campaigns at scale with AI-assisted workflows.
- MeasureReports what happened in a campaign and suggests next steps.
- Brand Vitality Score (VIT)Benchmark that compares a brand's creator attention against competitors.
- AbigailAI creator marketing strategist covering discovery, content analysis and reporting.
How it uses AI
- Agentic creator discovery: builds a ranked, reasoned creator shortlist from a campaign brief.
- Multimodal analysis of creator content across text, audio, visual and metadata signals.
- AI-generated campaign reports and an API that brings Abigail into enterprise tools; smart content attribution listed as coming soon.
Milestones
- Raised a $9 million Series B led by Workhorse Capital.
- Ramzi Saba announced as Chief Technology Officer.
- Launched Abigail, an AI-native creator marketing strategist for enterprise brands.
Sources
- About Traackr (opens in a new tab), Traackr
- Traackr homepage (opens in a new tab), Traackr
- Traackr Launches Abigail, the AI-Native Creator Marketing Strategist Built for the Global Enterprise (opens in a new tab), MarTech Series, 24 Sep 2026
- Traackr Raises $9m in Series B Funding (opens in a new tab), PR Newswire, 26 Apr 2018
- Ramzi Saba, CTO, Traackr (opens in a new tab), Traackr, 5 Jan 2026