IntelligentHQ
IntelligentHQ

Sprout Social

Listed social media management suite covering publishing, customer care, listening and analytics, with an influencer marketing product built on its 2023 Tagger acquisition.

  • Enterprise intelligence and partnerships
  • Chicago, United States
  • Founded 2010
  • Listed

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What Sprout Social does

Sprout Social gives marketing and service teams one workspace to schedule posts, answer messages, listen to conversations and report on results across social networks. Its influencer marketing product, which grew out of the Tagger Media purchase, handles creator discovery and campaign management and can be bought without a core Sprout plan. An AI agent called Trellis turns social signals into insights and is included on all plans.

ForBrandsAgenciesEnterprisesSmall businesses

Products

  • Social media management plans (Essentials to Enterprise)Publishing, engagement inbox, analytics and reporting per seat.
  • Influencer MarketingCreator discovery and campaign management, sold via demo and available without a Sprout plan.
  • Premium Analytics and ListeningAdd-on for social listening and advanced reporting.
  • Employee AdvocacyAdd-on that helps staff share approved brand content.
  • NewsWhipPredictive media intelligence product sold separately.

How it uses AI

  • Trellis, a proprietary AI agent that turns real-time social media signals into insights; free on all plans with monthly credits, Trellis Plus adds credits.
  • AI Assist features that enhance draft posts and replies on Professional and Advanced plans.

Milestones

  1. Acquired influencer marketing platform Tagger Media.
  2. Announced that President Ryan Barretto would succeed co-founder Justyn Howard as CEO from 1 October 2024, with Howard becoming Executive Chair.
  3. Reported Q3 2026 revenue of $125.1 million.

Sources

  1. About Sprout Social (opens in a new tab), Sprout Social
  2. Sprout Social pricing (opens in a new tab), Sprout Social
  3. Sprout Social homepage (Organization structured data) (opens in a new tab), Sprout Social
  4. Sprout Social Announces Third Quarter 2026 Financial Results (Form 8-K exhibit) (opens in a new tab), SEC / Sprout Social, 3 Nov 2026
  5. Sprout Social Announces CEO Succession Plan (opens in a new tab), Sprout Social, 15 Apr 2024
  6. Sprout Social Acquires Tagger Media (opens in a new tab), Sprout Social, 3 Aug 2023
  7. Sprout Social press page (opens in a new tab), Sprout Social
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