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Meltwater

Media, social and consumer intelligence company whose suite includes news and social monitoring, the Klear influencer marketing product and AI agents.

  • Enterprise intelligence and partnerships
  • San Francisco, United States
  • Founded 2001
  • Owned by MW Investment B.V.

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What Meltwater does

Meltwater collects and analyses large volumes of news, social, broadcast and online content so PR, marketing and communications teams can track coverage, sentiment and competitors. Its Klear influencer marketing product covers creator discovery, outreach and campaign reporting. Recent releases add an AI assistant called Mira, task agents, a tool that checks what AI chatbots say about a brand, and an MCP connector.

ForBrandsAgenciesEnterprises

Products

  • Media and social monitoringTracks and analyses news, social and other online content for brands.
  • Klear (influencer marketing)Creator vetting, outreach and campaign reporting, now with AI agents.
  • GenAI LensShows how a brand appears in AI-generated answers and flags inaccurate claims.
  • Reputation IntelligenceAdd-on that scores and tracks reputational risks.

How it uses AI

  • Mira, an in-platform AI assistant that runs multi-step research and monitoring tasks in a chat interface (launched May 2025).
  • Klear and Media Relations Agents that vet creators, build campaign reports and follow up on media outreach.
  • Meltwater MCP, bringing Meltwater data into outside LLMs and assistants.
  • GenAI Lens Accuracy Checker and Top Influencers and Prompt Volumes, which track how brands and creators appear in AI answers.

Milestones

  1. Founded in Oslo, Norway.
  2. John Box named CEO.
  3. MW Investment B.V., controlled by Marlin Equity Partners and Altor, completed the take-private and Meltwater left the Oslo exchange.
  4. Launched Mira AI assistant in its mid-year product release.
  5. Year-end release added Klear agents, Meltwater MCP and Reputation Intelligence.

Sources

  1. About Meltwater (opens in a new tab), Meltwater
  2. MW Investment B.V. completes take-private acquisition of Meltwater (opens in a new tab), Meltwater, 9 Aug 2023
  3. Meltwater announces John Box as new CEO (opens in a new tab), Meltwater, 17 Nov 2020
  4. Meltwater Unveils Year-End Product Release, Moving Teams From Monitoring to Action (opens in a new tab), Meltwater, 27 Oct 2026
  5. Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release (opens in a new tab), GlobeNewswire via AAP, 6 May 2025
  6. Doug Balut named channel chief (opens in a new tab), Meltwater, 2 Mar 2026
  7. Meltwater, the media monitoring startup, gets a $65M investment from Verdane (opens in a new tab), TechCrunch, 18 Dec 2023
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