CreatorIQ

Los Angeles-based enterprise software for running, governing and measuring creator marketing at large brands and agencies, now adding an agentic AI system called Q.

  • Enterprise intelligence and partnerships
  • Los Angeles, United States
  • Founded 2014
  • Independent

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What CreatorIQ does

CreatorIQ gives large brands and agencies one system for creator discovery, vetting, programme management, payments, brand-safety checks and measurement across many markets and teams. Its data layer, the Creator Graph, draws on more than a decade of creator and performance data. In October 2026 it launched Q, an AI agent that carries out tasks such as building creator lists and setting up campaigns inside each customer's permissions and approval rules.

ForEnterprisesBrandsAgencies

Products

  • Q by CreatorIQAgentic system that runs discovery, list building, recruiting and campaign setup within customer guardrails
  • MeasureIQBusiness intelligence product for measuring and reporting creator performance
  • SafeIQBrand-suitability and safety checks on creators
  • CreatorIQ Recruit, Convert and PayCreator recruitment, commerce and payment modules

How it uses AI

  • Q, an end-to-end agentic system launched Oct 2026, MCP compatible and scoped to each brand's governance and approval thresholds
  • Applied Creator Intelligence, an AI insights layer over the Creator Graph, which processes about 280M social posts a day

Milestones

  1. Founded
  2. Acquired influencer analytics platform Tribe Dynamics
  3. Raised $40M, bringing total capital raised to over $80M
  4. Chris Harrington hired as CEO after founder Igor Vaks stepped down
  5. Appointed Senthil Kumaran as CTO
  6. Launched Q agentic system, MeasureIQ and enhanced SafeIQ

Sources

  1. About Us (opens in a new tab), CreatorIQ
  2. Press Releases (opens in a new tab), CreatorIQ
  3. CreatorIQ Unveils Q, an Enterprise Agentic System for Creator Marketing (opens in a new tab), CreatorIQ, 13 Oct 2026
  4. CreatorIQ Appoints Senthil Kumaran as CTO (opens in a new tab), CreatorIQ, 23 Mar 2026
  5. CreatorIQ taps a software exec to be its next CEO (opens in a new tab), Digiday, 2024
  6. CreatorIQ raises $40 million in new capital (opens in a new tab), CreatorIQ, 14 Sep 2021
  7. CreatorIQ raises $40 million in biggest round to date (opens in a new tab), Tubefilter, 14 Sep 2021
  8. Pricing (opens in a new tab), CreatorIQ
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